CJ Food & Nutrition Tech (CJ FNT) unveiled its new specialty brand, ActiveNrich™, which provides nutritional solutions for food and supplement categories to cater to customer needs.
The brand offers various nutritional ingredients and customizes applications for health supplement manufacturers, targeting B2B customers. CJ FNT’s first product under the ActiveNrich™ brand is a natural antioxidant solution, produced through natural fermentation and containing glutathione as a key ingredient, set to launch globally in Q2 of this year.
Glutathione, a well-known antioxidant, has gained popularity for its potential benefits in anti-aging, skin health, and detoxification. CJ FNT’s ActiveNrich™ natural antioxidant solution is anticipated for its versatile applications in various supplements, including anti-aging remedies, fatigue recovery, and hangover cures. To meet global market demands, CJ FNT is working towards securing certifications such as Non-GMO, Vegan, Halal, and Kosher.
In the future, the ActiveNrich™ brand plans to introduce other products specializing in skin health and detox, expanding its product line with a focus on antioxidants. By 2025, CJ FNT aims to enter the sports nutrition market with functional nutrients that enhance physical exercise and athletic performance, diversifying its portfolio.
“ActiveNrich™ is a high-functional nutrition brand created with CJ FNT’s unique fermentation technology,” said Jiyun Park, Marketing Brand Manager of CJ FNT. “CJ FNT will continue to introduce new and improved ‘customized solutions’ that fit our customers’ health and nutritional needs.”
About CJ Food & Nutrition Tech (CJ FNT): CJ FNT is a business unit of CJ CheilJedang and part of CJ Group, South Korea’s largest food company, operating in the fields of Food & Food Service, Bio & Pharma, Entertainment & Media, and Retail & Logistics. CJ FNT is a leading supplier of fermentation-based bio-products for human nutrition and specialty taste solutions, with multinational manufacturing facilities.
SOURCE: CJ Food & Nutrition Tech