Clarins and Malibu Foundation Join Forces for ‘Replant Love 2023,’ Planting the First Micro-Forest in the Santa Monica Mountains

Prestige French beauty brand Clarins, in partnership with The Malibu Foundation, joined forces again for the fourth annual community Replant Love event with the mission to plant the first micro forest in the Santa Monica Mountains to restore the local biodiversity lost in the Woosley Fire in 2018. Supported by California Climate Action Corps, more than 150 volunteers planted at De Anza Park to reach the Clarins x Malibu Foundation’s goal.

With already over 21,000 trees planted over the four years (a record in the Santa Monica Mountains), this year’s edition pushes the sustainability vision with a micro forest inspired by the Miyawaki method, which mimics nature, increasing survivability, cooperation, and competition, leading to faster growing plants, increased biodiversity, and less dependence on water. The micro forest planted included a total of 500 curated, new plants and is the second in Los Angeles County. It also serves as a seed bank, leading to additional local micro forests to be planted, including three funded by Clarins.

Benefits of a micro forest: 

  • Remediate soil
  • Conserve water
  • Improved carbon sequestration
  • Increased biodiversity, including native insects and animals moving back into the forest
  • Supports the food web, from providing appropriate food for native species
  • Becomes self-managing after 2 years
  • Provides shade and reduces heat in the area
  • Refuge for wildlife

Replant Love has built an engaged community over the past four years, including many influential voices, who season after season help spread the word —including friend of the foundation Orlando Bloom, and locally based personalities Indy SrinathParis BrosnanDaniela Lawson OsorioTalia JacksonArmani JacksonHolly RamsayJenny WatwoodMariama DialloAlex Lee AillonAri Fournier, and Renee Murden.

De Anza Park
Ignited on November 8, 2018, the Woolsey Fire destroyed 88% of the Santa Monica Mountains, impacting nearly 97,000 acres, and devastated the cities and towns in the region, including Calabasas. Since then, the area became overrun with over 300 non-native, highly flammable, invasive plant species that are pushing out native vegetation.

www.replantlove.com

ABOUT CLARINS
Founded in a professional Parisian beauty institute by Jacques Courtin-Clarins in 1954, Clarins has family-owned and is distributed in more than 140 countries—offering skincare innovations for face and body, men’s, and makeup. With unique expertise in Phyto-chemistry, Clarins Laboratories are considered pioneers in the fields of plant science and technology. The brand values are rooted in an ongoing dialogue with women, an abiding respect for nature and people, and commitments to sustainable sourcing, including Le Domaine Clarins—our organic farm and open-air laboratory in the French Alps. Clarins is accelerating its sustainable actions to become a Certified B Corporation by 2024. Currently carbon neutral, the company will further reduce its carbon footprint by 30% and become 100% plastic neutral using 100% recyclable packaging by 2025. Partners include: Pur Projet—more than 756,000 trees planted to date; Plastic Odyssey—a three-year expedition across three continents with 30 stopovers to fight against plastic pollution; and FEED—more than 41 million school meals provided to children in need by the end of 2023.
www.clarinsusa.com

Lucas Petry – Senior Manager of Communications
[email protected]

Melissa Reidhead – Executive Director of Communications
[email protected]

ABOUT THE MALIBU FOUNDATION
Malibu Foundation was created to support the community of Malibu and its neighbors as they work to rebuild after the Woolsey Fire. Malibu Foundation has been launched by members of the community including Miley Cyrus, the Happy Hippie Foundation, Liam HemsworthEvelin WeberAlice Bamford, Ann Eysenring, Joe FlaniganRory KennedyKelly Meyer, Juliet de Baubigny‏, Trevor Neilson and others. The foundation will support programs in communities impacted by the Woolsey Fire including Agoura HillsOak ParkThousand OaksWest HillsCalabasasMalibu and other areas. The three primary areas of focus are emergency relief assistance to people who have demonstrated financial need in areas impacted by the Woolsey Fire, community rebuilding, and wildfire prevention and climate change resilience.
www.themalibufoundation.org
[email protected]

SOURCE: Clarins USA




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Adrienn Sarkany
Adrienn Sarkanyhttps://vegnew.world/
Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.

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