Faith In Nature Legally appoints ‘Nature’ to its Board of Directors

 

“We’re delighted to be the first to do this but we don’t want to be the last.”

Natural body and haircare brand Faith In Nature has become the world’s first company to officially appoint Nature to its Board of Directors, giving the natural world a voice and a vote on the future of the business. The brand has worked with leading environmental and corporate lawyers to turn an idea into reality and has now officially amended its company constitution to include Nature as a director, with all the same voting rights as any other company director.

Where it started
Faith In Nature has long been one step ahead of the game when it comes to natural beauty products. Established in 1974 by aromatherapist Rivka Rose, Faith In Nature believes in harnessing the power of nature without harming it in the process. They also believe that natural, ethical products should be available to all, which is why they have always been priced with accessibility in mind. From soap to shampoo, these products are completely free of harmful parabens and SLS, instead using only the highest quality, naturally derived, cruelty-free ingredients, which are of course, vegan.

A voice for the natural world
Faith In Nature is putting this change into practice using the legal ‘guardianship’ model. Nature will be represented through a proxy role whereby a human who is legally bound to speak on behalf of the natural world, acts on behalf of Nature. This representative will speak and vote on behalf of Nature, much like a guardian acts on behalf of a child in the courts of law. This decision extends a growing legal precedent around environmental personhood (the attribution of legal rights to non-human entities) and presents a fresh opportunity for businesses wanting to reduce their environmental impact.

Simeon Rose, Faith In Nature’s Creative Director and driver of the initiative, said: “We’re delighted to be the first to do this but we don’t want to be the last. We hope that other businesses who take their responsibility to the natural world seriously will follow suit – and we’re really happy to share details of how and why we did this. We’ve always wanted Nature to be at the heart of what we do and this felt like this is the next serious step we could take to make that a reality. This is much more than spin: by changing our governance structure we are making sure we’re legally accountable and that what’s good for Nature informs our strategy.”

Legal rights for nature
Paul Powlesland and Brontie Ansell from Lawyers for Nature, and Grant Wilson from Earth Law Centre have helped pioneer the concept of environmental personhood and are integral to this groundbreaking decision by Faith in Nature. Earlier this year, the Earth Law Centre assisted with the high profile legal case to attribute legal rights to Nature in Panama. The legal process with Faith In Nature also received significant support and expertise from a pro bono team of corporate experts at the international law firm Shearman & Sterling LLP.

The position of board representative for Nature will be on rotation but will begin with Brontie Ansell, Director, and Co-Founder of Lawyers for Nature. Ansell said: “This will hopefully spark a big change in how the business world perceives and acts on its responsibility to the natural world. For too long Nature has been seen purely as an expendable resource: this kind of thinking has led us to the brink of ecological collapse. It can and must change.”

Hope for change
The designated board representative will be supported by a committee of environmental experts, who will make the case on behalf of Nature for all major board decisions. In a move that encourages other businesses to follow suit, Faith in Nature has decided to open-source the legal process.

Grant Wilson at the Earth Law Centre, added: “The movement for the Rights of Nature is picking up momentum across the world, but businesses have been slow to recognize that they are a crucial part of this story. Making Nature a Director is a tangible step that businesses can take to ensure that their operations take into account the rights and needs of the natural world.”

 

 

SOURCE: Faith In Nature




I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)


Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.

Subscribe

Related articles

Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

VEGAN WORLD

FREE
VIEW