Indulgent sorbet pops are now available in a family-sized combo pack
Just in time for summer, SorBabes is expanding to Pacific Northwest Costco with their novelty sorbet bars. The vegan, gluten-free, indulgent bars with flavors like Wildberry Crisp and Vanilla Caramel Crunch have a smooth center made with real fruit, enrobed in a creamy, candy-like shell coated with quinoa crisps. Since their start at Manhattan farmer’s markets in 2012, SorBabes co-founders Deborah Gorman and Nicole Cardone have been on a mission to reinvent sorbet, rethinking the usually-icy palate-cleanser into an indulgent, boldly-flavored dessert. The creamy texture and decadence of the bars rival any craft ice cream, but with a 100% gluten-free and vegan nutrition label ideal for health-conscious consumers. Costco shoppers in Washington state (along with Salt Lake City, Utah, and Alaska) can grab new, family-sized combo flavor packs with 6 bars of both Wildberry Crisp and Vanilla Caramel Crunch flavors, for a total of 12 bars. These new Costco packages will retail for $10.99/$11.49 in Alaska.
Expanding into Costco gives SorBabes an opportunity to reach more consumers with a value-pack price point and the opportunity to enjoy two of their top-selling flavors in one box. “With our historical ties to the Pacific Northwest, a targeted launch into Costcos in this region made a lot of sense. We are beyond excited to be partnering with Costco to offer their Washington shoppers a taste of SorBabes this summer and are in plans for further expansion in the coming months,” says co-founder Nicole Cardone.
In 2021, the brand underwent a major rebrand and pivoted from its original pint line, repackaging its trademark innovative flavor and decadent texture into a novelty bar line. Current bar flavors are Wildberry Crisp, Vanilla Caramel Crunch, Strawberry Crisp, and Mango Coconut Crunch. All are vegan, gluten-free, and made with wholesome, plant-based ingredients. The brand plans to expand its flavor line soon in response to strong sales and the demand for more indulgent flavors.