Harvest Snaps Rebrands Veggie Snacks for 2022


Calbee America, Inc., which pioneered the plant-based snacking category with its Harvest Snaps Baked Veggie Snacks, is giving its flagship lineup of tasty snaps a brand refresh and modern, new packaging design, which will start rolling into stores at the end of January.

The colorful designs feature a prominent logo and a tasty image of the crunchy snacks taking front and center stage to boost findability on the shelf.

On the back of the pack, Harvest Snaps tells its story of creating better-for-you, baked snacks that are made from farm-picked whole peas, beans, or lentils as the star (a.k.a. the very first ingredient!) and contain no artificial flavors or preservatives. Every craveable serving is packed with plant protein, a good source of fiber, and free of common allergens. Now that’s something to smile about!

“Consumers are wanting snacks that look great, taste great, and are great for them,” said Sandra Payer, Head of Marketing at Calbee America, Inc., “With this redesign, we’re bringing fresh energy and identity to the Harvest Snaps’ umbrella brand that hits on all three of these needs. By responding to category insights, simplifying our messaging, and focusing on distinctive brand assets, we’ve created a packaging that will further build household penetration, while unifying sub-brands like our Crunchy Loops and upcoming innovations.”

Harvest Snaps are available for retailers nationwide to carry and can be found at supermarket chains and natural grocers across the country, plus online at Amazon.


SOURCE: Harvest Snaps

I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)

Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.

Related articles

Marriott International Reaches Milestone En Route to Net-Zero Goals!

  Marriott International, Inc. (Nasdaq: MAR) has verified its near and...

IKEA Recognized as One of Canada’s Greenest Employers for Prioritizing People and the Planet

  The home furnishing retailer is recognized for the 16th consecutive...

Steakholder Foods Announces ADS Ratio Adjustment

  Steakholder Foods Ltd. (Nasdaq: STKH), a leading innovator in 3D-printed...


  -- Recreational classes will be available to study wine,...
Betty Tűndik
Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.


Please enter your comment!
Please enter your name here