Introducing KVD Beauty’s Complete Sleeve Long + Defined Tubing Mascara: The Original Tattoo-Inspired Tubing Mascara Enveloping Each Lash with 24H Tat-Tubing Innovation

Discover KVD Beauty’s groundbreaking innovation: Full Sleeve Long + Defined Tubing Mascara. Inspired by full sleeve tattoos, it offers 24-hour wear, extreme length, and easy warm water removal, redefining beauty.

Introducing Full Sleeve Long + Defined Tubing Mascara, the revolutionary mascara featuring breakthrough 24H Tat-Tubing Technology and a unique brush design. This mascara instantly envelops each lash with 360° polymer sleeves, providing exceptional length, lift, definition, and volume without compromising curl. Its filigree-inspired bristles ensure clump-proof, root-to-tip coverage, creating a fanned-out, full-lash effect. The contoured applicator allows for precise application, even in the inner corner and on lower lashes. This ultra-concentrated mascara boasts intense, ink-rich, blackest-black pigments and a 24-hour formula that’s free from waxes that often lead to grayness in other mascaras.

Full Sleeve Mascara offers a tattoo-like 24-hour wear that effortlessly slides off with warm water, eliminating the need for harsh makeup removers or rubbing. The tubes expand upon contact with water, making removal non-irritating and suitable for sensitive eyes. Resistant to flaking and smudging, Full Sleeve stands up to humidity and sweat, ensuring no more raccoon eyes. This mascara is the choice for high-performance enthusiasts who seek exceptional results without the hassle of difficult removal common with other long-wearing mascaras.

Sarah Koch, Senior Vice President and General Manager at Kendo Brands, expresses excitement about this innovation: “We are thrilled to introduce Full Sleeve Long + Defined Tubing Mascara, the first-ever tattoo-inspired tubing mascara that wraps every lash like a full sleeve, but slides off easily with just warm water.”

For optimal application, the following steps are recommended:

1. Wipe off excess formula on the brush against the tube rim before applying.
2. Begin with one coat and layer while the formula is wet to prevent clumping.
3. Wiggle the wand at the lash base and comb through for full coverage.
4. Turn the wand vertically to lightly graze lash tips for added length.
5. Use the wand vertically on lower lashes and in the inner corner.

To easily remove the mascara with warm water:

1. Wet your fingers and press against lashes for a few seconds.
2. Gently slide the sleeves off lashes with downward pressure.

In a consumer study on 31 volunteers:

– Immediately after application: 100% find the mascara easy to apply, build, and layer.
– After 8 hours: 100% agree the mascara remains intensely black and doesn’t weigh down lashes.
– Removal (After 8 hours): 97% agree the mascara is easily removed with warm water and is gentle on lashes.

KVD Beauty Full Sleeve Long + Defined Tubing Mascara, priced at $25, will be available online at, as well as in-store and online at Sephora and Ulta starting August 4, 2023.

About KVD Beauty:
KVD Beauty embodies Value, Truth, Beauty—celebrating individuality through artistic self-expression. They create high-pigment, high-performance makeup inspired by tattoo artistry, with a commitment to being 100% vegan and cruelty-free.

About Kendo:
KENDO owns and operates KVD BEAUTY and is known for incubating beauty brands like FENTY Beauty, OLEHENRIKSEN, Lip Lab Stores, and more. KENDO has a global presence, with offices in various cities worldwide.

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Adrienn Sarkany
Adrienn Sarkany
Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.


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