MyyShop, a cross-border social commerce platform, celebrated the release of the Barbie movie in theaters in July 2023 by hosting a special crossover Barbie-themed pilates session for its content creators in downtown Los Angeles on July 20, 2023. In collaboration with piinkpilates studio in the Arts District, this event capitalized on the exciting pop culture moment while promoting the health and well-being of MyyShop content creators, all with a pink Barbie twist. The MyyShop x piiinkpilates class was part of a series of events organized by MyyShop to support its content creators and enable them to leverage the latest lifestyle and consumer product trends to produce engaging content for their followers. The magenta-themed piinkpilates studio, managed by content creator, performer, designer, and certified Pilates instructor Chrissa “Sparkles” Villanuev, provided the ideal backdrop for fitness and social media content creation.
The MyyShop x piiinkpilates event featured prominent content creators and MyyShop partners, including McKenzi Brooke, Dayna Marie, and Joey Reed, who collectively have millions of followers on TikTok and Instagram. The event also welcomed new friend of MyyShop, Mercedesz Meszaros, and fitness and lifestyle blogger Sheela Awe. These events, like MyyShop x piiinkpilates, serve as excellent opportunities for MyyShop to connect with its community of content creator partners and showcase the possibilities of using the MyyShop platform. This includes enabling the creation of trendy and attention-grabbing social media content, highlighting the extensive product catalog available on MyyShop (including Barbie-inspired products) for their social commerce storefronts, assisting creators in developing their branded product lines, and more.
The inspiration for the event came from the global Barbie phenomenon and the role Barbie dolls play in helping girls discover their dreams and individuality through play. A message from the Barbie movie, “Dream & Grow,” resonated with MyyShop as it aligns with the company’s mission of empowering content creators and aspiring social commerce entrepreneurs to start their own businesses by tapping into their inner creativity and unique perspectives.
MyyShop is dedicated to resolving common social commerce challenges and providing a seamless selling experience. The platform empowers digital creators of all sizes, from nano to mega influencers, in cross-border commerce, with a particular focus on young and underserved creators. MyyShop offers a comprehensive suite of tools and resources to assist content creators in growing their social commerce businesses, including AI-powered product recommendations, product sourcing, supply chain logistics, payment processing, and cross-border order fulfillment.
Through a partnership with DHgate, a leading B2B cross-border e-commerce platform, content creators can access a reliable supply chain network and connect with over 2.4 million product suppliers, ensuring a diverse range of products to cater to their audiences. MyyShop, alongside DHgate, helps content creators build their personal brands and introduce their followers to curated product collections through social media. In 2022 alone, over 100,000 content creators collaborated with MyyShop, thanks to its user-friendly platform.
MyyShop content creator partners can anticipate more events like the Barbie-themed pilates session as the company actively plans additional monthly thematic events inspired by the latest trends and pop culture phenomena. These events will encompass wellness and personal growth activities, such as pilates, yoga, and sound healing workshops, as well as business-focused gatherings like MyyShop mixers, where TikTok creators can come together to share experiences and insights.
MyyShop is an innovative social commerce platform launched by DHGATE Group, offering a seamless selling experience on social media. The platform’s mission is to empower creators of all types, from nano to mega influencers, to transform their social media influence and passion for content creation into thriving online businesses. Equipped with MyyShop’s social commerce and online store creation toolkit and resources, creators can quickly identify trending or in-demand products, leverage MyyShop’s AI-powered product recommendations based on shoppers’ interests and sales trends, build a customized online shopfront, and earn commissions through social commerce sales. Creators can also efficiently create their personalized product lines through MyyShop’s centralized platform and extensive network of verified cross-border suppliers and manufacturers.
Founded in 2004, DHgate has emerged as the leading B2B cross-border e-commerce marketplace in China, with over 34 million live listings annually. Operating globally, including in the USA and UK, DHgate connects millions of individuals with trusted products and services. As of December 31, 2022, DHgate served more than 59.6 million registered buyers from 225 countries and regions, linking them to over 2.54 million sellers in China and other countries.