Consumers are increasingly seeking global inspired flavors, and Maya Kaimal’s array of premium sauces, dals and condiments, enables them to easily create, delicious, Indian inspired meals at home
North Castle Partners and Maya Kaimal Foods LLC announced that North Castle, a leading private equity firm focused on consumer businesses that promote healthy, active and sustainable living, has made an investment in Maya Kaimal, a leader in the Indian-inspired ethnic foods category. Maya Kaimal’s award winning product line has grown to include shelf stable sauces, condiments and ready-to-eat dals and rices, in addition to the original line of fresh sauces. Maya Kaimal products are sold nationwide, including Whole Foods Market, Safeway-Albertsons, Target and Costco.
Founded by award winning cookbook author Maya Kaimal, the brand transforms traditional Indian flavors into modern culinary experiences. Inspired by family recipes, Maya approaches every product thoughtfully, with the goal of expanding the way North Americans think about Indian food. She personally oversees the creation of her collection, from packaging design to final recipe, and uses only the highest quality ingredients.
“We are proud to partner with Maya and her team,” said North Castle Managing Director Alison Minter. “The Maya brand stands for high quality products and ingredients, authenticity, innovation, and great tasting products. We believe this business has significant growth potential as the macro trends of consumers looking to expand their flavor profile and at-home convenience drives the overall category.”
Maya Kaimal shared “I’m delighted to be partnering with North Castle. After many years of being on our own, my husband and I were ready for a partner and this felt like a great fit. We share a vision for expanding the brand and taking Indian food to the next level.”
“We have had the opportunity to get to know Maya and her team over the past several years, and are excited to continue to build upon what she and her team have created. We see a tremendous opportunity to further expand her offering of delicious products to consumers seeking global and Indian inspired flavors,” said Maya Kaimal Chairman, Rick Klauser.
Consumer Food and Beverage Law Firm The Giannuzzi Group, LLP served as legal counsel to Maya Kaimal Foods LLC. Morrison Cohen LLP served as legal counsel to North Castle Partners. The terms of the transaction were not disclosed.
SOURCE: North Castle Partners