Valor Hospitality Partners and Veldskoen Shoes Collaborate to Elevate Employee Experience & Foster Sustainability in Hospitality


The Global Hotel Management Company and South African Shoe Company Launch a Strategic Initiative to Provide Comfortable, Reliable Shoes for Hotel Staff

Industry-leading Valor Hospitality Partners, and Veldskoen Shoes, an innovative South African Shoe Brand, have announced a strategic partnership to provide reliable, comfortable, and sustainable footwear to ‘Hotelitarians’ serving at Valor Hospitality properties across the United States.

Veldskoen Shoes is committed to ‘taking in the view and leaving only footprints.” The brand focuses on ethical production made with consciously sourced material to continually work toward a more sustainable future by using innovative and out-the-box thinking to reduce their impact. This is an initiative that is mirrored at Valor Hospitality. With eco-friendly properties such as The Lodge at Gulf State Park and the recently announced net zero carbon Zeal Hotels partnership in the UK, Valor Hospitality’s overall mission is to become the leading global hospitality brand in sustainability. Through impactful initiatives, Valor has reduced single-use plastic items down by over two million per year with a target of five million fewer items per year, offers 5% vegan menu options across properties, offers a wine list with 18% organic options, and more.

“This is an innovative partnership that reflects our goals and mission as an organization while also showcasing our commitment to our staff and the overall guest experience,” said Euan McGlashan, founder, and CEO of Valor Hospitality Partners. “This is a huge step—literally—in the right direction as it pertains to company culture and sustainability in our trade while also having a lasting impact on the local community. We have already begun our journey in some of our South African hotels & lodges and my goal is to see Veldskoen shoes on as many global Hotelitarian feet as possible.”

Yesterday, the organizations hosted a joint event at The Harpeth Hotel in Franklin, Tennessee—one of Valor Hospitality’s 90+ global properties. Front of staff ‘Hotelitarians’ received a pair of handcrafted shoes from Veldskoen’s Heritage range—the brand’s first and most popular product, designed to be durable, comfortable, and reliable. This event celebrated the inaugural launch of the partnership with several additional Valor properties to receive Heritage shoes in the coming months.

“We are honored to be the first Valor property to receive Veldskoen shoes as part of this larger initiative,” said Justin Foster, general manager of The Harpeth Hotel. “Hospitality professionals are on their feet all day long and these shoes will enhance our team’s appearance and comfort level—from the front office team to the food and beverage teams. Additionally, we are thrilled to be able to support the local community and provide Veldskoen shoes to children in need right here in Franklin.”

In addition to distributing pairs of shoes to The Harpeth ‘Hotelitarians,’ Veldskoen Shoes has made a charitable donation of 60 pairs of shoes to One Generation Away. The local nonprofit rescues high-quality, surplus food from grocery stores, restaurants, farms, and caterers and redistributes that food to individuals and families experiencing food insecurity. This summer, the organization will donate Veldskoen Shoes to Franklin families in need during regularly scheduled food distributions.

“We’ve always said that it’s our responsibility to craft shoes that are not only ethically and responsibly made but feel comfortable and provide you with an effortless daily style,” said Nick Dreyer, founder, and CEO of Veldskoen Shoes. “We have chosen Valor as our only hospitality partner due to their shared commitment to excellence, sustainability, and ethical practices. It is a privilege to see our principles and products being used to positively impact the lives of hospitality workers and children in middle Tennessee.”

For more information on Valor Hospitality visit and for more resources on the South African brand, Veldskoen Shoes, visit



SOURCE: Valor Hospitality Partners

I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)

Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.

Related articles

IKEA Recognized as One of Canada’s Greenest Employers for Prioritizing People and the Planet

  The home furnishing retailer is recognized for the 16th consecutive...

Steakholder Foods Announces ADS Ratio Adjustment

  Steakholder Foods Ltd. (Nasdaq: STKH), a leading innovator in 3D-printed...


  -- Recreational classes will be available to study wine,...
Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.


Please enter your comment!
Please enter your name here