Hippeas® and Avena Foods Partner to Revolutionize Regenerative Agriculture


HIPPEAS® and Avena Foods Unite for a Groundbreaking Regenerative Agriculture Initiative

HIPPEAS®, the trailblazing pulse-based snack brand, is proud to sponsor a science-based assessment aimed at measuring the transformative impact of regenerative farming methods on soil health, biodiversity, and nutrient density. This groundbreaking collaboration with Avena Foods Limited, a leading specialty pulse and oat miller, will pave the way for innovative agricultural practices.

Through the regenerative agriculture pilot program, HIPPEAS® and Avena Foods are set to achieve remarkable outcomes:

1️⃣ DOUBLE BIODIVERSITY: By sowing a mix of peas with canola and chickpeas with flax, we promote a thriving ecosystem and enhance biodiversity.

2️⃣ GREATER RESILIENCE: Our innovative approach will strengthen crops’ ability to withstand moisture, disease, and pest infestations, ensuring a sustainable and resilient farm.

3️⃣ ENHANCED SOIL PROTECTION: Compared to monoculture practices, our initiative offers superior soil erosion prevention after harvest, safeguarding the land for future generations.

4️⃣ MINIMUM SOIL DISTURBANCE: With responsible fertilizer stewardship and reduced usage, we minimize soil disruption while maintaining optimal productivity.

Julia Hecht, CMO of HIPPEAS®, expressed her enthusiasm for this collaborative endeavor: “We are thrilled to elevate our partnership with Avena through our regenerative agriculture pilot program. As the key ingredient in our HIPPEAS Veggie Straws, Chickpea Tortilla Chips, and Chickpea Puffs, yellow peas sourced from Avena’s regenerative farming practices make us immensely proud. HIPPEAS® has always championed suppliers committed to sustainable agriculture, and Avena’s unwavering dedication is unparalleled. We eagerly anticipate sharing our groundbreaking findings and other exciting news later this year.”

Gord Flaten, CEO of Avena Foods, emphasized the significance of the partnership: “Our collaboration with HIPPEAS® brings together the expertise of farmers and food scientists in a concerted effort to enhance the environmental footprint of food production. We are focused on delivering innovations that benefit both people and the planet.”

HIPPEAS® believes in nurturing not only the mind and body but also the soil. By naturally retaining nutrients in the soil, peas support the cultivation of healthy and diverse farms. As they stated, they employ conservation tillage practices to combat soil erosion and implement crop rotations to improve soil health. Moreover, peas have the remarkable ability to utilize nitrogen from the air, reducing the need for fertilizers and minimizing our carbon footprint.

At HIPPEAS®, they firmly believe that sustainable farming, and snacking, are the way forward.

You can of course join them on this transformative journey toward a more environmentally conscious future.

I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)

Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.

Related articles

IKEA Recognized as One of Canada’s Greenest Employers for Prioritizing People and the Planet

  The home furnishing retailer is recognized for the 16th consecutive...

Steakholder Foods Announces ADS Ratio Adjustment

  Steakholder Foods Ltd. (Nasdaq: STKH), a leading innovator in 3D-printed...


  -- Recreational classes will be available to study wine,...
Betty Tűndik
Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.


Please enter your comment!
Please enter your name here