HIPPEAS® and Avena Foods Unite for a Groundbreaking Regenerative Agriculture Initiative
HIPPEAS®, the trailblazing pulse-based snack brand, is proud to sponsor a science-based assessment aimed at measuring the transformative impact of regenerative farming methods on soil health, biodiversity, and nutrient density. This groundbreaking collaboration with Avena Foods Limited, a leading specialty pulse and oat miller, will pave the way for innovative agricultural practices.
Through the regenerative agriculture pilot program, HIPPEAS® and Avena Foods are set to achieve remarkable outcomes:
1️⃣ DOUBLE BIODIVERSITY: By sowing a mix of peas with canola and chickpeas with flax, we promote a thriving ecosystem and enhance biodiversity.
2️⃣ GREATER RESILIENCE: Our innovative approach will strengthen crops’ ability to withstand moisture, disease, and pest infestations, ensuring a sustainable and resilient farm.
3️⃣ ENHANCED SOIL PROTECTION: Compared to monoculture practices, our initiative offers superior soil erosion prevention after harvest, safeguarding the land for future generations.
4️⃣ MINIMUM SOIL DISTURBANCE: With responsible fertilizer stewardship and reduced usage, we minimize soil disruption while maintaining optimal productivity.
Julia Hecht, CMO of HIPPEAS®, expressed her enthusiasm for this collaborative endeavor: “We are thrilled to elevate our partnership with Avena through our regenerative agriculture pilot program. As the key ingredient in our HIPPEAS Veggie Straws, Chickpea Tortilla Chips, and Chickpea Puffs, yellow peas sourced from Avena’s regenerative farming practices make us immensely proud. HIPPEAS® has always championed suppliers committed to sustainable agriculture, and Avena’s unwavering dedication is unparalleled. We eagerly anticipate sharing our groundbreaking findings and other exciting news later this year.”
Gord Flaten, CEO of Avena Foods, emphasized the significance of the partnership: “Our collaboration with HIPPEAS® brings together the expertise of farmers and food scientists in a concerted effort to enhance the environmental footprint of food production. We are focused on delivering innovations that benefit both people and the planet.”
HIPPEAS® believes in nurturing not only the mind and body but also the soil. By naturally retaining nutrients in the soil, peas support the cultivation of healthy and diverse farms. As they stated, they employ conservation tillage practices to combat soil erosion and implement crop rotations to improve soil health. Moreover, peas have the remarkable ability to utilize nitrogen from the air, reducing the need for fertilizers and minimizing our carbon footprint.
At HIPPEAS®, they firmly believe that sustainable farming, and snacking, are the way forward.
You can of course join them on this transformative journey toward a more environmentally conscious future.