Interbrand Unveils the 2023 Breakthrough Brands Report, Uncovering Emerging Disruptors in the Global Market


  • AI health scanning concept from Spotify co-founder, an elevated take on tinned fish, and an Indian matrimony app in the Top 12
  • ‘Overnight success’ OpenAI joins other technology brands including luxury ‘sleep pod’ purveyor Eight Sleep and HiPhi premium electric vehicles
  • Creative studio KidSuper captures Gen Z’s digitally-rooted design language with its expressive streetwear 
  • Digital commerce disruptor Obsess and Asia’s largest metaverse platform Zepeto show us how brands can create immersive worlds online

Interbrand, the world’s leading brand consultancy, has launched its 2023 Breakthrough Brands Report—with the metaverse, AI, and sustainable tech brands leading the way in disrupting the global market, shifting our understanding of the world, and shaping consumer behavior.

In partnership with Vox Media, Interbrand’s influential Breakthrough Brands Report reveals the 30 most innovative brands that are breaking through a crowded landscape and building bold identities rooted in a clear vision. The top 12 names, in particular, are making iconic moves to become the next generation of legacy brands.

Interbrand has identified an additional 18 brands which represent the emerging trends across evolving beauty & wellness, merging sustainability & style, shaping new tastes around food, and brands that are bringing a next-gen approach.

This year’s report has grouped brands into ‘Arenas,’ each of which outlines the core human needs and cultural shifts brands are equipped to deliver against. Today’s brands have infinite potential to expand and evolve — they no longer fit just one category or industry.

The brands in this year’s report include OpenAI, which gained 1 million users in just five days via ChatGPT; Neko Health, an affordable health-tech experience from Spotify founder Daniel Ek; Zepeto, Asia’s largest metaverse platform; Betterhalf, a matrimony app used by 100 million professionals in India; and Fishwife, a chic canned fish brand.

This is the 6th edition of the report, which in previous years has successfully predicted challenger brands set to become famous names and achieve impressive growth, including Mythical Games (2022), Athletic Brewing (2021), Maven Clinic (2020), Slack (2017), and Headspace (2016).

For the second consecutive year, more than 50% of 2023’s Breakthrough Brands have founders or C-suite members who are women or people of color.

Daniel Binns, Global Chief Growth Officer and CEO, of Interbrand New York, said: “This year’s analysis of brands represents what’s happening in society and culture today. Most industries are becoming crowded with a multitude of brands providing similar things. Brands making bold moves to stand out have the best chance of being successful.”

Neha Singh, Founder, and CEO, of Obsess, said: “Brands are recognizing the power of 3D, virtual environments to create more immersive and engaging shopping experiences. As virtual stores become a mainstream way for brands to form deeper connections with consumers, the next few years will be pivotal for the retail industry to adapt.”

The full report can be downloaded here:

Interbrand’s 2023 Breakthrough Brands:

OpenAI – AI researchers behind the world’s most talked-about chatbot

Zepeto – avatar-based metaverse platform

Eight Sleep – pioneer of smart sleep

CAKE – high-performance electric motorbikes

HiPhi – premium electric vehicles

KidSuper – of-the-moment creative studio

Fishwife – ethically-sourced tinned seafood

Bilt – rewards platform for renters

Betterhalf – fastest-growing matrimony app

Obsess – immersive e-commerce developer

Neko Health – body scanning health tech

Sila Nanotechnologies – battery materials provider

Acid League – gut-friendly gastronomy

Augustinus Bader – luxury skincare formula

Blank Street – affordable, convenient coffee-to-go

Candela – next-gen electric boats

Caraway – colorful non-toxic cookware

Chopova Lowena – a modern luxury that’s sustainable and gender-neutral

Crumbl Cookies – cookies for the cookie-obsessed

DRESSX – digital fashion brand

Fisker – EVs for a cleaner future

Fly by Jing – sauces that blend East and West

Jolie Skin Co – the world’s best shower filter

Maude – a sophisticated take on sexual wellness

Ono – environmentally friendly urban logistics vehicles

Our Place – kitchen cookware’s future design icons

Season Eqpt – inclusive snowboard and ski equipment

Slutty Vegan – refreshingly bold vegan chain

Talea – beer and taprooms with a woman’s touch

Topicals – skincare brand that also supports mental health


SOURCE: Interbrand

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