SOMOS, the Mexican food brand renowned for bringing the vibrant heritage and authentic flavors of Mexico to ready-to-eat meals, is thrilled to announce its nationwide rollout in all 1,800+ Target locations, commencing this month. SOMOS is entering Target with two exclusive Burrito Bowl Kits, specially designed to provide two servings of protein-rich, plant-based Mexican cuisine in under five minutes. Additionally, Target will feature a selection of other products from SOMOS’s existing portfolio, including rices, beans, veggie sides, and their latest offering, Salsa Macha, often referred to as the “Mexican chili crisp” condiment. This expansion aligns with SOMOS’s mission to simplify the process of enjoying homemade Mexican meals, bridging the gap between convenience and flavor and emphasizing shared meals over time spent in the kitchen.
Miguel Leal, Co-Founder and CEO of SOMOS, expresses his excitement about this milestone: “The SOMOS team is excited to launch our products in Target stores, one of the country’s most prominent and beloved retail chains. One of our goals with SOMOS is to get American consumers cooking Mexican food in their home kitchens with the same ease that they grab a box of pasta and jar of marinara sauce to cook Italian food. Our Burrito Bowl Kits are the perfect solution to help people get comfortable cooking delicious Mexican food that showcases the richness of Mexican cuisine without spending hours in the kitchen.”
Each Burrito Bowl Kit includes everything needed to prepare two complete meals in under five minutes, catering to Target’s core customer base, including suburbanites shopping for themselves or their families. This expansion comes at a time when Mexican cuisine is the most popular among millennial and Gen Z generations (source: Datassential via NBC). The kits are available in two delectable varieties:
1. Salsa Verde Burrito Bowl Kit: This kit features Peacadillo in Salsa Verde, a plant-based taco filling enriched with flavorful salsa verde, Mexican Black Beans, and Cilantro Lime White Rice. It offers a balanced meal with a satisfying 26 grams of plant-based protein and is designed for two servings, priced at $7.99.
2. Smoky Chipotle Burrito Bowl Kit: This kit contains Smoky Chipotle Mushrooms, cooked in a spiced adobo sauce, paired with Pinto & Black Beans and esquites-inspired Mexican Street Corn White Rice. It offers a flavorful base with 16 grams of protein per serving and serves two, also priced at $7.99.
To demonstrate how effortless it is to prepare Mexican meals at home with SOMOS, the kits feature a QR code that links customers to videos of co-founder Miguel Leal and his mother preparing the kits together in her Monterrey, Mexico kitchen. The launch coincides with the busy back-to-school season and Hispanic Heritage Month, celebrated from September 15th to October 15th.
In addition to the Burrito Bowl Kits, Target will offer seven individual and complementary SOMOS products both in-store and online:
– Salsa Macha, Mexican Chili Crisp with Nuts & Seeds
– Salsa Macha, Mexican Chili Crisp with Mango & Pineapple
– Mexican Street Corn White Rice
– Smoky Chipotle Mushrooms
– Peacadillo in Salsa Verde: Plant-Based Taco Filling
– Mexican Black Beans
– Chipotle Refried Beans
Founded in 2021 by Mexican-American friends and co-founders Daniel Lubetzky, Miguel Leal, and Rodrigo Zuloaga, SOMOS was born from their observation that equally convenient and delicious Mexican food options were lacking in mainstream grocery stores. Inspired by their family recipes and classic Mexican dishes, they launched an extensive lineup of chips, salsas, rices, beans, and plant-based entrees. In less than two years, SOMOS has introduced 23 ready-to-eat products that combine authentic Mexican flavors with unmatched convenience, available at over 8,000 retail locations nationwide.
About SOMOS Foods
Co-founded by former KIND Snacks executives and Mexican-American friends Daniel Lubetzky, Miguel Leal, and Rodrigo Zuloaga, SOMOS is a Mexican food brand that brings vibrant heritage and delicious flavors to 23 ready-to-eat foods that serve as complete meals, snacks, or foundations to get creative in the kitchen. SOMOS’ lineup of chips, salsa, rice, beans, and veggies are grown and made in Mexico using traditional techniques and clean ingredients, marrying flavor and convenience for real Mexican food that is ready in 90 seconds or less. Designed to bring families and friends together around the table, SOMOS takes the weight of cooking dinner (or lunch! or brunch!) off of your shoulders, so you can focus on what matters most.