Tetra Pak, a trailblazing global leader in food processing and packaging solutions, is delighted to unveil its inaugural Custom Printing collaboration. This milestone comes after the successful validation of the Tetra Pak® Custom Printing solution, covering more than 100 million packages. This innovative offering is set to unlock fresh business and marketing opportunities by providing enhanced flexibility and customization, all within the palm of the consumer’s hand.
Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF), a distributor of naturally alkaline spring water in the U.S. and Canada, has emerged as the first brand to harness this distinctive technology to craft exclusive designs, delivering an immersive and engaging consumer experience.
Pedro Gonçalves, Vice President of Marketing at Tetra Pak U.S. and Canada, underscored the significance of Tetra Pak® Custom Printing, stating, “In today’s world, brands need the ability to quickly activate marketing efforts and capitalize on consumer trends. Tetra Pak® Custom Printing allows brands greater agility than ever before to create impactful, unique campaigns that diversify their advertising strategies in a cost-effective way. We are proud to collaborate with Flow to bring to life five bespoke designs that will soon be available at select Live Nation Canada venues as concert attendees leave their favorite shows this fall.”
Nicholas Reichenbach, Founder and CEO of Flow, expressed enthusiasm about being the inaugural brand to introduce the distinctive Tetra Pak® Custom Printing solution. He remarked, “We are thrilled to be the first brand to market the unique Tetra Pak® Custom Printing solution, which has allowed us to not only elevate the design of Flow’s cartons but also open up new horizons in advertising possibilities. The packaging provides an artful medium that speaks volumes about our commitment to quality, sustainability, and memorable experiences. This is just the beginning, and we can’t wait to see more of our strategic food service and retail partners express their brand and sustainability values on pack together with us, as we continue to flow with creative ideas and shape the future of beverage carton packaging together.”
Tetra Pak® Custom Printing represents a groundbreaking advancement in inkjet-based carton package printing. It offers brands an innovative, cost-effective, and highly customizable system while retaining the environmental benefits of paper-based beverage cartons. This offering empowers companies to employ promotional activations, including diverse designs within a single case or limited-edition packaging collaborations, to elevate their marketing and media strategies to new heights.
Ola Elmqvist, Executive Vice President of Packaging Solutions at Tetra Pak, highlighted the potential of digital printing, stating, “Digital printing opens a world of opportunities for brands looking for powerful promotional campaigns, and it is an ideal solution for start-up businesses launching a new product. By enabling crisp high-quality images and lifelike designs, it can also give products a premium look. We look forward to innovating alongside more brands to unlock untapped potential with one-of-a-kind marketing collaborations through Tetra Pak® Custom Printing.”
About Tetra Pak
Tetra Pak is a globally renowned provider of food processing and packaging solutions. Collaborating closely with customers and suppliers, Tetra Pak delivers safe, innovative, and environmentally responsible products that meet the daily needs of millions of people in over 160 countries. With a workforce of over 25,000 worldwide, Tetra Pak upholds responsible industry leadership and a sustainable approach to business, guided by its promise, “PROTECTS WHAT’S GOOD®,” reflecting its commitment to ensuring food safety and accessibility worldwide.
Flow is a rapidly growing premium water company in North America, established in 2014. Flow’s mission has always been to reduce environmental impact by offering sustainably sourced naturally alkaline spring water in recyclable and up to 75% renewable, plant-based packaging. The brand is now B-Corp Certified, boasting a stellar score of 126.5, and offers a diverse range of health and wellness-oriented beverage products, including naturally alkaline spring water, award-winning organic flavors, collagen-infused and vitamin-infused flavors, available in sizes ranging from 330 ml to 1 liter. All Flow products contain naturally occurring electrolytes and essential minerals, aligning with the brand’s overarching purpose of “bringing wellness to the world through the positive power of water.” Flow beverage products are accessible online at flowhydration.com and are stocked at over 51,000 stores across North America.
This press release contains forward-looking information and forward-looking statements within the meaning of applicable securities laws (“Forward-Looking Statements”). The Forward-Looking Statements contained in this press release relate to future events or Flow’s future plans, operations, strategy, performance, or financial position and are based on Flow’s current expectations, estimates, projections, beliefs, and assumptions. Such Forward-Looking Statements have been made by Flow in light of the information available to it at the time the statements were made and reflect its experience and perception of historical trends. All statements and information other than historical fact may be forward‐looking statements. Such Forward‐Looking Statements are often, but not always, identified by the use of words such as “may,” “would,” “should,” “could,” “expect,” “intend,” “estimate,” “anticipate,” “plan,” “foresee,” “believe,” “continue,” “expect,” “believe,” “anticipate,” “estimate,” “will,” “potential,” “proposed,” and other similar words and expressions.
Specific Forward-Looking Statements contained in this news release include, but are not limited to, statements regarding Flow’s business strategy or outlook and future growth plans, expectations regarding the elevated pace of revenue growth, potential operational efficiencies to be realized, and anticipation of profitability.
Forward-Looking Statements are based on certain expectations and assumptions and are subject to known and unknown risks and uncertainties and other factors, many of which are beyond Flow’s control, that could cause actual events, results, performance, and achievements to differ materially from those anticipated in these Forward-Looking Statements. Forward-Looking Statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-Looking Statements should not be read as guarantees of future performance or results. Readers are cautioned not to place undue reliance on these Forward-Looking Statements, which speak only as of the date of this press release. Unless otherwise noted or the context otherwise indicates, the Forward-Looking Statements contained herein are provided as of the date hereof, and the Company disclaims any intention or obligation, except to the extent required by law, to update or revise any Forward-Looking Statements as a result of new information or future events or for any other reason.
For more information on Tetra Pak® Custom Printing, visit the company website at www.tetrapakusa.com/custom-printing.com.