16 Handles Makes a Sweet Splash in Naples with YouTube Star Danny Duncan and CEO Neil Hershman
16 Handles, New York City’s beloved self-serve frozen yogurt hotspot, recently made waves as it unveiled its first-ever store prototype in sunny Naples, Florida. This exciting debut marks the beginning of the brand’s expansion beyond the bustling New York market, with multiple new locations already in the works in states such as New Jersey, Massachusetts, Texas, and South Carolina.
In Naples, 16 Handles is proudly owned and operated by local franchisees Alex Nicholas and Jib Reagan. Nicholas, who also owns a fitness franchise brand, was eager to bring the iconic NYC dessert experience to the shores of Florida. “Having experienced the magic of 16 Handles during my time in New York City, I couldn’t be more thrilled to infuse the cool vibes of this brand into Naples,” shared Nicholas.
The grand opening on May 13 was a star-studded affair, featuring a meet and greet with co-owner and YouTube sensation Danny Duncan, along with the brand’s CEO, Neil Hershman. The event drew a crowd of over 500 people, who eagerly gathered for the celebratory ribbon cutting and continued to enjoy the festivities well into the evening.
What sets 16 Handles’ new store design apart is its cutting-edge modular topping bar, which offers greater flexibility for operators while maintaining the plethora of delectable topping options that guests adore. The addition of new soft-serve machines not only reduces electricity consumption but also enables franchisees to consistently serve up their delightful creations with less labor. The revamped store design boasts a fresh aesthetic that showcases the brand’s colors and introduces its captivating new signature slogan, “Choose Wildly.”
“We are absolutely thrilled to celebrate the opening of 16 Handles in Naples,” expressed Hershman. “As our expansion continues throughout Florida and across the nation, we are excited to showcase our commitment to innovation to our loyal customers and dedicated franchisees. Our goal is to replicate the success of this remarkable store opening, aiming to become the number one soft serve and frozen yogurt chain nationwide, just as we have already achieved in the Northeast.”
With its contemporary store design, exclusive product lineup, and unrivaled customer experience, 16 Handles stands out from the crowd. Offering 16 tantalizing soft-serve flavors, a plethora of 50+ toppings and sauces, and a delightful array of frozen novelties including cakes, take-home pints, and Dō gourmet edible cookie dough, the menu is designed to captivate taste buds.
To discover more about 16 Handles and its exciting franchising opportunities, visit their website at https://16handles.com/.
About 16 Handles: In 2008, 16 Handles opened its inaugural store in Manhattan’s vibrant East Village, making it the first self-serve frozen yogurt shop in New York City. Since then, the brand has expanded to over 35 locations, offering an extensive menu that includes frozen yogurt, ice cream, vegan soft serve, an abundance of toppings, refreshing beverages, and various delectable treats and snacks. Customers can explore the full menu in-store or conveniently access it through the 16 Handles app. In addition to crafting irresistible desserts, 16 Handles actively collaborates with local and national organizations, engaging in partnerships and fundraisers. For more information, please visit 16handles.com.
Media Contact: Sara Faiwell, Fishman Public Relations, [email protected] or 847-945-1300