JJ Valaya Wins PETA India’s Vegan Fashion Award for Best Vegan Fashion Moment of 2022


Indian couturier JJ Valaya, adds another feather to his cap by winning the PETA India 2022 Vegan Fashion Award for the Best Vegan Fashion Moment with the launch of its all-new bridge-to-luxury label JJV.

PETA India has always stayed abreast in acknowledging and celebrating patrons and brands that show compassion towards animals and the environment. The esteemed Indian fashion designer recently launched his brand JJV, an occasion wear inspired by the travelogues of Maharaja Jagatjit Singh of Kapurthala, the land of his forefathers as a sustainable collection made using TENCEL LUXE, a vegan silk yarn from the renowned Austria-based global textile company.

JJ Valaya, a name synonymous with designer luxury, is also the founding member of the Fashion Design Council of India (FDCI). Well known as the monarch of the Indian fashion industry, the designer has always believed in showcasing modern multiculturalism through his designs. Leading fashion Brands worldwide are taking responsibility for a better future by safeguarding the environment and choosing the righteous route for delivering responsible fashion to the world. With JJV, he redefines luxury fashion by creating a credible eco-conscious brand from the House of VALAYA.

The collection uses TENCEL LUXE filament yarn, a material of spectacular opulence, similar to silk both in its look and feel but is a hundred percent cruelty-free.

JJV is indeed the House of Valaya’s foray into a conscious and more accessible luxury fashion line.


SOURCE: JJ Valaya (Stanley Communications)

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Betty Tűndik
Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.