Delicious and Sustainable Animal-Free Dairy Ice Cream Reduces Climate Impact: Brave Robot Releases Extensive Sustainability Report


 Brave Robot, the animal-free dairy ice cream brand launched by The Urgent Company, released research findings today that showed a substantial reduction in consumption of natural resources when compared with ice cream made through conventional dairy production. If Brave Robot replaced just 50% of dairy ice cream consumed annually in the US, it would equate to taking 927,174 cars off the road in carbon emissions savings.

Brave Robot conducted a comprehensive ISO-compliant, third-party-validated Life Cycle Assessment from WSP Global, Inc. that evaluated the environmental impact of its vanilla ice cream throughout the supply chain. Compared to ice cream made through conventional dairy production methods, Brave Robot, made with animal-free whey protein from Perfect Day, reduces:

  • Greenhouse gas emissions by 72%
  • Non-renewable energy use by 60%
  • Blue water consumption by 23%

If just 1,000 consumers purchased Brave Robot instead of traditional dairy ice cream for one year, collectively, they would save the equivalent of:

  • Greenhouse gas emissions from 2,100 miles driven
  • The energy needed to power 21 U.S. households for one day
  • The recommended daily drinking water intake for 26,240 people

“It’s incredibly rewarding to quantify our impact potential as we continue to create delicious foods that don’t compromise on consumer experience and are also kinder to the planet than their traditional counterparts,” said Paul Kollesoff, founder and general manager at The Urgent Company. “Our impact and business goals are inextricably linked, and this study quantifies for us what the success of Brave Robot means for the future of our planet.”

Brave Robot ($5.99/pint) is available nationwide in more than 5,000 retail locations, including Kroger, Shaw’s, Stop & Shop, and at


SOURCE: The Urgent Company


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Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.


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