SABRA® ANNOUNCES FRESH COLLABORATION WITH FIFTH SEASON, INTRODUCING MORE CONVENIENT, CRAVABLE & SUSTAINABLE SALAD KITS

 

INGREDIENTS
– amazing –
FLAVORS
Sure, we could tell you all about the deliciously simple ingredients in every batch of Sabra. But we believe our bold, flavorful taste speaks for itself. We think you will, too.

Sabra, maker of America’s favorite hummus, and Fifth Season, a food system pioneer and robotic farming leader, are on a mission to rescue salad lovers from limp lettuce and sad salads with a more deliciously sustainable solution.

The mission-aligned brands are introducing a fresh idea for the produce aisle: salad kits featuring sustainably farmed greens paired with creamy, plant-based hummus, guacamole, and whole grains.

“Our vision at Fifth Season is to reinvent our food system so that it delivers a whole new sustainable fresh food experience that people crave when in their homes and on the go,” said Fifth Season CEO, Austin Webb. “Sabra products are delicious, plant-based, and better-for-you. In joining forces we’re maximizing our impact.”

SABRA® ANNOUNCES FRESH COLLABORATION WITH FIFTH SEASON, INTRODUCING MORE CONVENIENT, CRAVABLE & SUSTAINABLE SALAD KITS

The kits will launch in two flavorful varieties, Mediterranean Hummus Salad and Avocado Ranch Salad, both rolling out to Giant Eagle, Kroger, FreshDirect, and Wakefern as well as other Midwest and Mid-Atlantic retailers. Thanks to an end-to-end automated growing, harvesting and packing system at Fifth Season (recently named a FORTUNE Impact 20 company) the salad meal kits will stay crisp for weeks, not days, in the fridge. The two kit varieties are available in the produce aisle at more than 75 stores with additional locations expected to launch in early 2022.

“Sustainable, fast-to-market innovation is central to Sabra’s growth strategy,” said Moritz Breuninger, senior director of brand marketing at Sabra. “The produce category is ripe for new ideas and fresh pairings and Fifth Season is setting standards in produce with AI-powered, local agriculture. We’re proud to collaborate with like-minded innovators to offer great tasting, planet-positive food options for every day.”

“We are passionate about presenting Giant Eagle and Market District guests with new and high-quality offerings,” said Jannah Jablonowski, Giant Eagle spokesperson. “Salad Kits by Fifth Season featuring Sabra hummus and guacamole are sure to appeal to our guests as a delicious, nutrient-dense meal solution through the busy holiday season and beyond.”

Hummus has been embraced worldwide as a great-tasting and versatile plant-based food. Sabra sources chickpeas from the Pacific Northwest and produces its award-winning hummus in Chesterfield County, VA in a facility that has earned both Silver and Gold LEED certification by the U.S. Green Building Council. Sabra’s hero ingredient, the chickpea, is a nitrogen-fixing legume, a soil-enriching crop that leaves the earth nourished after harvest.

Fifth Season has a unique growing process that requires up to 95% less water and 97% less land than conventional farming, enabling them to conserve resources used to produce food, and their automated farming system delivers on the ultimate in freshness and nutrition year-round.

SOURCE: Sabra Dipping Company, LLC




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Betty Tűndik
Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.