Green Roads Launches ‘Own the Day’ Brand Campaign


Green Roads, a subsidiary of The Valens Company Inc. (TSX: VLNS) (Nasdaq: VLNS)) (the “Company” “The Valens Company” or “Valens”), announces the launch of its first-ever brand campaign “Own the Day”.

The campaign celebrates Green Roads’ products and their ability to help consumers with common health and wellness challenges such as stress, sleep, muscle, joint pain, relaxation, and focus. For any consumers interested in finding out more about Green Roads products they can click here.

Green Roads also relaunched its DTC e-commerce experience to carry the Own the Day messaging and prominently feature the solutions and personas featured in the campaign.

“We believe that health and wellness is a personal journey and those great days are built by small moments, whether it’s relaxing after a frantic day, staying focused on things that matter, or liberating yourself with restful sleep,” said Tyler Robson, Chief Executive Officer and Chair of The Valens Company. “With this campaign, we want to position Green Roads as a trusted partner with a portfolio of products aimed at helping consumers achieve their personal health and wellness objectives.”

“Own the Day” was created in partnership with Known, the agency of record for media and creative for Green Roads. This new campaign leverages Known’s Skeptic™ Operating System, which uses machine learning and AI to deploy and optimize thousands of creative permutations in real-time. Other Known clients include Netflix, Google, Beyond Meat, BeautyCounter, Just Egg and more.


SOURCE: The Valens Company Inc.


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Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.