Bay State Milling Company, a leading plant-based ingredient supplier, has announced the launch of Wingold® Wellness multi-purpose flour, a healthier flour blend that offers three times the amount of gut-healthy fiber found in traditional refined wheat flour, without sacrificing taste, functionality, or quality.
The new flour, powered by Bay State Milling’s HealthSense® High-Fiber Wheat Flour, provides a cost-effective, turnkey solution for bakeries and manufacturers to enhance their product’s nutritional profile. Wingold® Wellness is a 1:1 replacement for traditional refined wheat flour and offers a good source of fiber across several applications, including pizza, pasta, bread, and tortillas, without the need for fiber additives.
With Wingold® Wellness, Bay State Milling combines its most beloved legacy brand with its newest wheat-based innovation to offer healthy, affordable, and high-quality flour to its customers. This new multi-purpose flour can help close the dietary fiber gap in consumers’ diets, with 95% of Americans not achieving the recommended amount of fiber each day. The flour also offers important prebiotic fiber benefits at a time when consumers are prioritizing digestive health, with one in four saying that it’s the most important aspect of their overall health, according to IFIC.
“We’re thrilled to provide an innovative take on our legacy product to meet the growing consumer and industry demand for natural foods that have real health benefits,” said Ed Fish, Vice President and General Manager of the Company’s Varietal Solutions business unit. “This product launch provides a glimpse into the future of HealthSense®, which can be used to easily elevate and extend both legacy flour brands and our customers’ products.”
Wingold® Wellness is milled at Bay State Milling’s facility in Winona, Minnesota, and is available in 50-pound sacks. It offers a unique opportunity for manufacturers and distributors of all sizes to meet their consumers’ growing desire for better-for-you versions of their favorite wheat-based foods without compromising on taste.
About Bay State Milling Company Bay State Milling Company, a fifth-generation family-owned business, has provided exceptional flour and plant-based ingredients since 1899. Its core purpose is to provide food ingredients that promote sustainable, healthful, and affordable food choices for consumers. The company has a strategic intent to be the leading supplier of plant-based ingredients for the next generation of foods in North America. For more information, visit www.baystatemilling.com.
