essence makeup, a buzzy range of affordable, fun, and cruelty-free cosmetics, is proud to announce its rollout into 300+ Target stores, beginning this month.
Following the overwhelming success of the brand’s launch on Target.com last year, this in-store expansion will offer Target shoppers newfound accessibility to essence’s beloved product range.
essence has experienced massive growth in the past few years and its retail footprint continues to expand to a network of retail giants including ULTA, CVS, Amazon, and most recently, Target. While e-commerce remains a priority, the brand is seeing incredible in-store success with its current retail partners as shoppers eagerly return to in-store shopping.
“We’re constantly looking for ways to provide our customers with joy through our products. As we continue to identify ways to appeal to Gen Z and Millennial audiences, we couldn’t be more excited to offer our range within Target stores and make essence cosmetics more accessible to Target shoppers,” said Jeffery Wagstaff, CEO of Cosnova Inc.
essence products now available in select Target stores include the brand’s best-selling Lash Princess False Lash Effect Mascara and Pure Nude Highlighter, as well as new launches such as Extreme Shine Volume Lipgloss, Mini Eyeshadow Palettes, and more.
SOURCE: essence cosmetics