Mexican Snack Wafers Hits U.S. Shelves


Sigma’s Exclusive U.S. Distribution of Chocke-Obleas Introduces American Consumers to a Unique Low-Calorie Snack with Superfood Ingredients and Authentic Mexican Roots

The snacking industry needs new options. Sigma saw the potential and popularity of Chocke-Obleas south of the border and has now launched the brand in Hispanic grocers across six key American markets—San Jose, Los AngelesChicagoDallasHouston, and South Texas—with more U.S. destinations and retailers on the horizon.” American consumers are hungry for foods that are fun to eat, but also nutritious. They want great taste and a uniquely high-quality experience. Chocke-Obleas checks all the boxes—it’s a snack they can feel good eating and share with their families,” says Oscar Villarreal, DVP of National Accounts Hispanic Brands for Sigma U.S.

Chocke-Obleas started in 2015 in Mexico and is the keystone brand of Golmex Foods. The product consists of a smooth chocolate filling sandwiched between two artisan wheat and amaranth wafers covered with popped amaranth, a superfood ancient grain with a longtime legacy in Mexico. Chocke-Obleas are crafted with only superior quality ingredients, including 70% cocoa, an ingredient prized by the ancient Mayans in Mexico.


One pack of Chocke-Obleas (three wafers) delivers a delicious, multi-textural experience with quality chocolate, delicate artisan wafers, and crispy popped amaranth. Each package also offers 3g of plant-based protein, no preservatives or trans fats, and just 110 calories. Chocke-Obleas are currently available in two flavors: Chocolate and Amaranth.

“There’s nothing like Chocke-Obleas on American shelves today. It’s not just another cookie, cracker, bar or snack,” says Juan Carlos Duran Soriano, Founder, and CEO of Golmex, the producer of Chocke-Obleas. “It truly is something different, and we are excited to translate its success here in Mexico to stores in the States.”




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Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.