Unlocking the AR Revolution: SmartMedia Technologies Unleashes Limitless Tokenized Adventures with Niantic’s WebAR, Empowering Web3 Ownership in Augmented Reality!


Leading AR platform and world-class Enterprise Web3 engagement & loyalty platform leader to premier new strategic collaboration at Cannes Lions 70

SmartMedia Technologies (SMT), the Web3 engagement and loyalty platform the future is being built on, today announced that it is leveraging Niantic’s WebAR development platform, 8th Wall, to accelerate the creation of innovative AR experiences for both creators and users through mobile Web3 wallets accessible by any user with a smartphone. The product features resulting from the collaboration will premiere to a global audience of marketing executives at Cannes Lions 2023.

The synergy of SMT’s SmartWallet paired with 8th Wall’s mixed reality tools has delivered more AR treasure hunts than any other company in the world. The collaboration brings unique ownership, scarcity, and utility to digital objects, hosted through the SmartWallet and masterfully visualized through 8th Wall’s browser-based AR. By leveraging the SmartMedia platform– a self-serve, no-code, drag, drop, and distribute studio– brands can amplify their mobile-first activations through immersive, exclusive digital experiences that enable engagement and appeal to global audiences.

“We believe in creating and connecting the community to immersive experiences that deepen engagement and drive loyalty. With the announcement of Apple entering into the AR space, there is no better time to bring ownership of tokenized experiences to AR. Our collaboration with Niantic is a step towards realizing this vision,” said Tyler Moebius, CEO of SmartMedia Technologies. “By combining our expertise in Web3-enabled mobile wallets with Niantic’s AR technology, we aim to create innovative experiences that enhance user engagement and drive brand loyalty.”

Through WebAR, which can be accessed directly in your mobile browser, attendees at Cannes Lions 2023 with SmartWallets can collect digital objects and redeem them for digital and physical rewards including a limited edition Cannes AR NFT, among other prizes.

These features will enable brands with the capabilities to increase loyalty and engagement by building a digital presence in the Web3 space via mobile wallets, making their exposure to and use of web3 elements smooth and efficient. Built by SMT and powered by Niantic’s 8th Wall WebAR platform, innovative features can be owned and utilized through the Cannes Experience Wallet wherein attendees can easily onboard into the experience with a smartphone and email address. The Cannes SmartWallet will feature chic, purpose-driven, and sustainable brands, LØCI footwear, and Beesou drinks. Wallet holders will be able to collect LØCI AR treasure boxes in AR alongside the Promenade de la Croisette. The treasure boxes will unlock access to exclusive events with a limited ten boxes unveiling the chance to receive a physical pair of limited edition trainers crafted from seaweed as part of an ocean restoration partnership.

We are excited to be involved in the Cannes Wallet as it is an opportunity to be at the frontier of innovation, offering the opportunity to explore new technologies and customer experiences. Cannes Wallets gives us the opportunity to differentiate ourselves from competitors and stand out in a rapidly evolving digital landscape,” said Mark Wakefield, Beesou Co-founder. “We hope by leveraging the Cannes Wallet, we can ensure authenticity by providing verifiable information to our potential customers, which will help us reach new audiences. This expansion will increase brand awareness and revenue growth.”

“By partnering with SMT x Cannes Lion 70, LØCI is set to transcend its physical boundaries and establish a prominent digital presence. This opportunity not only enhances our mission of promoting sustainability and innovation but also helps us connect with users in a unique way,” said LØCI Co-founders Emanuel Eribo and Philippe Homsy.

Cannes SmartWallet holders will also be able to engage in a gamified experience to collect AR NFTs redeemable for Beesous cocktails at Brand Innovators’ Marketing Leadership Summit, which will unveil opportunities to learn more about the brand’s mission to save the bees.

“WebAR creates memorable experiences that are accessible to anyone – no app required. This opens up a new frontier of creativity for brands and the opportunity to redefine how they engage with their target audiences,” said Tom Emrich, Director of Product Management at Niantic. “Our collaboration with SmartMedia Technologies adds a new dimension to WebAR experiences for brands by giving consumers ways to build and activate their digital collections.”

About SmartMedia Technologies
SmartMedia Technologies is the Enterprise Web3 engagement platform the future is being built on, making Web3 easy, safe, and open for both users and enterprises. The SmartMedia Stack, including its self-serve, no-code, drag-and-drop studio, enables creators to design and distribute tokens, 2-click web3 wallets, and spatial web experiences by leveraging the scale and reach of its Web3-enabled programmatic media platform. SmartMedia Technologies’ end-to-end Web2-to-Web3 platform drives gamified engagement, acquisition, and loyalty across a digital and mobile-first audience – ultimately delivering better business outcomes. https://smartmediatech.io




SOURCE: SmartMedia Technologies


I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)

Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.

Related articles

Steakholder Foods Announces ADS Ratio Adjustment

  Steakholder Foods Ltd. (Nasdaq: STKH), a leading innovator in 3D-printed...


  -- Recreational classes will be available to study wine,...

Elevate Your Entertainment: Discover the New Moto G Power 5G and Moto G 5G

  Introducing the latest additions to Motorola's esteemed Moto G...
Betty Tűndik
Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.


Please enter your comment!
Please enter your name here