GoMacro® Continues its Four-Year Commitment to Wildlife Conservation Through Sheldrick Wildlife Trust Partnership
GoMacro®, renowned for its delectable organic, plant-based nutrition bars, is thrilled to reaffirm its partnership with Sheldrick Wildlife Trust for the fourth consecutive year. This impactful collaboration, forged from a deep love for Kenya and its natural beauty, underscores GoMacro’s dedication to a sustainable future. Sheldrick Wildlife Trust, a trailblazing conservation organization established in 1977, is steadfast in its mission to safeguard Africa’s wildlife and protect precious habitats for generations to come.
At the heart of Sheldrick Wildlife Trust’s endeavors lies the Orphans’ Project, an initiative renowned globally for rescuing and rehabilitating orphaned elephants. It is within this spirit of nurturing and protecting that GoMacro extends its support. Each year, a portion of the proceeds from the Double Chocolate + Peanut Butter Chips MacroBar® sales throughout August will be channeled toward this noble cause, directly contributing to the welfare of Kenya’s wildlife.
Jola Sonkin, CEO and Co-Founder of GoMacro emphasizes the alignment between the partnership and the company’s values. “Our collaboration with Sheldrick Wildlife Trust exemplifies our commitment to ‘Tread Lightly’ and ‘Give Back.’ Their holistic approach to wildlife preservation resonates with our mission to positively impact the planet,” Sonkin enthused.
The bond between GoMacro and Sheldrick Wildlife Trust goes beyond financial support. In a heartwarming gesture, GoMacro has also “adopted” a young elephant named Dololo through the Orphans’ Project. Dololo’s rescue from near-drowning stands as a testament to Sheldrick Wildlife Trust’s dedication. Thanks to GoMacro and other supporters, Dololo is receiving comprehensive care and nourishment, inching closer to reintegration into the wild.
As a family-founded company, GoMacro takes immense pride in aligning with a kindred family-founded organization. “We’re honored to support an organization that champions the protection of East Africa’s unique wildlife and environment. Our partnership extends beyond borders and brings international impact,” shared Sonkin.
In addition to its commitment to Sheldrick Wildlife Trust, GoMacro’s philanthropic endeavors extend to other Give Back Bars. These include Everlasting Joy®, Protein Replenishment®, and Sunny Uplift®, which contribute to nonprofits like Feeding San Diego, Solutions for Change, Farm Sanctuary, and the Keep A Breast Foundation at designated times throughout the year.
The Double Chocolate + Peanut Butter Chips MacroBar is available for purchase at select retailers, Amazon, and gomacro.com.