PlantX Life Inc. (CSE: VEGA) (Frankfurt: WNT1) (OTCQB: PLTXF) (“PlantX” or the “Company”) is pleased to announce its strategic partnership with BESTIES Vegan Paradise (“BESTIES”), a leading company in the plant-based space which has been awarded “Best Grocery Store” in the VegNews Veggie Awards for the past two years. In collaboration with BESTIES, PlantX has initiated the redesign and rebrand of its XMarket brick-and-mortar stores in Venice, California, and Hillcrest, California, under the BESTIES brand.
These locations will also include BESTIES branded products.
Founded by vegan activists and entrepreneurs, Asia Phoenix and Matt Fontana, BESTIES was launched in 2019 and is firmly rooted in its mission to provide a platform for independent, vegan businesses to contribute to expanding the vegan community in an equitable way. PlantX’s strategic partnership with BESTIES furthers the goal of both companies to propel plant-based accessibility for all.
“It is obvious through their success with BESTIES Vegan Paradise that Matt and Asia have developed the ‘secret sauce’ in the retail space,” said PlantX Founder, Sean Dollinger. “Both PlantX and I, personally, are committed to the values and ethics that Asia, Matt, and the BESTIES brand have come to epitomize in the vegan community. This partnership will no doubt accelerate the already massive growth for PlantX as we confirm our commitment to those values and cement our place as a leader in the ethical vegan marketplace.”
“As a vegan female founder, it is important to me that BESTIES aligns with a company that fully supports our mission of championing equality for all beings and is committed to investing into our cause,” said BESTIES co-founder, Asia Phoenix.
The Company’s partnership with BESTIES will see the Company’s southern California stores stocked with new and exciting products that are unique to the BESTIES brand, such as vegan soft serve. The new BESTIES locations in Venice and Hillcrest can allow orders placed on the Company’s e-commerce platforms to have same-day deliveries throughout Los Angeles and San Diego, respectively.
“We are very thankful to be working so closely with the founders of BESTIES, Matt Fontana and Asia Phoenix, who recognize PlantX as a leader in the vegan space,” said PlantX CEO, Lorne Rapkin. “With the knowledge that they too, are industry leaders and want to join forces to roll out their brand with our support is very powerful,” said PlantX CEO, Lorne Rapkin. “This partnership has already catalyzed an additional 30% in sales revenue in the first month since the rebrand of PlantX’s Venice location to reflect the BESTIES model. This initial reaction indicates that sales revenues under the new, and more recognized BESTIES brand, should increase further as our concerted marketing efforts get underway.”
This press release contains “forward-looking information” within the meaning of applicable securities laws. All statements contained herein that are not clearly historical in nature may constitute forward-looking information. In some cases, forward-looking information can be identified by words or phrases such as “may,” “will,” “expect,” “likely,” “should,” “would,” “plan,” “anticipate,” “intend,” “potential,” “proposed,” “estimate,” “believe” or the negative of these terms, or other similar words, expressions and grammatical variations thereof, or statements that certain events or conditions “may” or “will” happen, or by discussions of strategy. The forward-looking information contained herein includes, without limitation, statements relating to the Company’s partnership with BESTIES, the availability of BESTIES products and the business and strategic plans of the Company.
By its nature, forward-looking information is subject to inherent risks and uncertainties that may be general or specific and that give rise to the possibility that expectations, forecasts, predictions, projections or conclusions will not prove to be accurate; that assumptions may not be correct; and that objectives, strategic goals and priorities will not be achieved. A variety of factors, including known and unknown risks, many of which are beyond our control, could cause actual results to differ materially from the forward-looking information in this press release including, without limitation: the Company’s ability to comply with all applicable governmental regulations including all applicable food safety laws and regulations; impacts to the business and operations of the Company due to the COVID-19 epidemic; the conflict in Eastern Europe; a limited operating history; the ability of the Company to access capital to meet future financing needs; the Company’s reliance on management and key personnel; competition; changes in consumer trends; foreign currency fluctuations; and general economic, market or business conditions.
Additional risk factors can also be found in the Company’s continuous disclosure documents, which have been filed on SEDAR and can be accessed at www.sedar.com. Readers are cautioned to consider these and other factors, uncertainties and potential events carefully and not to put undue reliance on forward-looking information. The forward-looking information contained herein is made as of the date of this press release and is based on the beliefs, estimates, expectations and opinions of management on the date such forward-looking information is made. The Company undertakes no obligation to update or revise any forward-looking information, whether as a result of new information, estimates or opinions, future events or results or otherwise or to explain any material difference between subsequent actual events and such forward-looking information, except as required by applicable law.
SOURCE: PlantX Life Inc.