Valuation of Lash Extension Market including Vegan Beauty Products Market

– Businesses leverage influencer marketing especially social media channels for brand building activities; the Asia Pacific to witness lucrative avenues from the growing popularity of lash extension as a beauty trend

– Brands focus on boosting awareness about proper application and maintenance of lashes among end-users,  gain popularity among salons

Eyelash extensions are gathering steam among beauty-conscious customers as a key trend, underpinned in large part due to the combined aspect of customization and safety of the treatments. Individuals, especially older women, have warmed up to the trend to get a fuller and natural lash look. Salons are adopting eyelash perm kits and offering long-lasting lifts and curling components. Growing awareness about the apt use, care and aftercare, and maintenance of lash extensions have fueled the demand for complementary products, extending the horizon of the lash extension market.

Well-entrenched retailers and beauty brands are leveraging the power of influencer marketing to attract customers. In recent years, even small lash extension companies have realigned their strategies by promoting their various product categories through recommendations on social media and eCommerce reviews, finding a TMR study on the lash extension market.

The rise in preference for inexpensive and easy-to-use eyelash extensions has translated into lucrative avenues for players in the lash extension market, notes the TMR study. The global valuation of the lash extension market is projected to advance at a CAGR of 7.6% during the forecast period of 2021 – 2031. Russian lashes and Barbie lashes have generated particular interest among end-users.

Key Findings of Lash Extension Market Study

  • The rise in Social Media Influencer Marketing Enriches Market Outlook: Commercial customers are using influencer marketing to effect by enrolling celebrity lash experts for spurring awareness among individual customers. They are promoting lash extension as an inexpensive and quick treatment. Social media marketing especially has stirred new avenues in the lash extension market. Retailers and brands are using influencer marketing for brand-building activities as well as for tending to various doubts about the treatment among beginners. Such activities are increasingly the decision of individual customers.
  • Individual Users Turn to Expert Services for Customized Treatment: Lash extensions are not a one-size-fits-all treatment, and thus the type and the cost of treatment vary. On the other hand, there is a prolonged trend of preferring economical and easy-to-use eyelash lifts. The trend has opened opportunities for start-ups to capture significant revenues during the forecast period.

The proclivity toward professional salon services is driven by the conscious choice to prevent potential irritation and infection risks. A growing number of beauty brands including start-ups are offering complementary products notably for the removal of lash extensions. Products such as lash extension-friendly oil-based cleansers, makeup removers, and eye creams have thus gained traction in recent years and is likely to offer value-grab opportunities to market players, observe the analysts at TMR.

Global Lash Extension Market: Segmentation

Lash Extension Market, by Type

  • Mink
  • Human Hair
  • Silk
  • Synthetic

Lash Extension Market, by Color

  • Natural
  • Colored
  • Two-Tone

Lash Extension Market, by Length

  • Up to 5mm
  • 5mm – 10mm
  • More than 10mm

Lash Extension Market, by Price

  • Low
  • Medium
  • High

Lash Extension Market, by End-user

  • Individual
  • Commercial
    • Beauty Salon
    • Dermatology Clinic
    • Others

Lash Extension Market, by Distribution Channel

  • Online
    • Company Owned Websites
    • eCommerce Websites
  • Offline
    • Supermarket/Hypermarket
    • Specialty Stores
    • Others

Lash Extension Market, by Region

  • North America
  • Europe
  • Asia Pacific (APAC)
  • Middle East & Africa (MEA)
  • South America

Browse Latest  Consumer Goods & Services Market Research Reports by TMR:

  • Vegan Beauty Products Market 

Global Vegan Beauty Products Market: Key Players

Few of the leading incumbent players functional within the global vegan beauty products market include Bare Blossom, Urban Decay, MuLondon Organic, Pacifica Beauty LLC, Gabriel Cosmetics, Inc., Billy Jealousy, Ecco Bella, Modern minerals Makeup, ELF Cosmetics, and Huda Beauty, among others. Many players and manufacturers in the global vegan beauty products market are focusing on innovating their packaging solutions in order to make them more environmentally sustainable by making them completely recyclable. Furthermore, many players are also engaging in inorganic growth strategies such as mergers and acquisitions, and collaborations in order to expand their regional reach in the industry. They are also focused on acquiring newer technologies in order to establish their strong position in the global vegan beauty products market in coming years.


SOURCE: Transparency Market Research

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Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.