– Businesses leverage influencer marketing especially social media channels for brand building activities; the Asia Pacific to witness lucrative avenues from the growing popularity of lash extension as a beauty trend
– Brands focus on boosting awareness about proper application and maintenance of lashes among end-users, gain popularity among salons
Eyelash extensions are gathering steam among beauty-conscious customers as a key trend, underpinned in large part due to the combined aspect of customization and safety of the treatments. Individuals, especially older women, have warmed up to the trend to get a fuller and natural lash look. Salons are adopting eyelash perm kits and offering long-lasting lifts and curling components. Growing awareness about the apt use, care and aftercare, and maintenance of lash extensions have fueled the demand for complementary products, extending the horizon of the lash extension market.
Well-entrenched retailers and beauty brands are leveraging the power of influencer marketing to attract customers. In recent years, even small lash extension companies have realigned their strategies by promoting their various product categories through recommendations on social media and eCommerce reviews, finding a TMR study on the lash extension market.
The rise in preference for inexpensive and easy-to-use eyelash extensions has translated into lucrative avenues for players in the lash extension market, notes the TMR study. The global valuation of the lash extension market is projected to advance at a CAGR of 7.6% during the forecast period of 2021 – 2031. Russian lashes and Barbie lashes have generated particular interest among end-users.
Key Findings of Lash Extension Market Study
- The rise in Social Media Influencer Marketing Enriches Market Outlook: Commercial customers are using influencer marketing to effect by enrolling celebrity lash experts for spurring awareness among individual customers. They are promoting lash extension as an inexpensive and quick treatment. Social media marketing especially has stirred new avenues in the lash extension market. Retailers and brands are using influencer marketing for brand-building activities as well as for tending to various doubts about the treatment among beginners. Such activities are increasingly the decision of individual customers.
- Individual Users Turn to Expert Services for Customized Treatment: Lash extensions are not a one-size-fits-all treatment, and thus the type and the cost of treatment vary. On the other hand, there is a prolonged trend of preferring economical and easy-to-use eyelash lifts. The trend has opened opportunities for start-ups to capture significant revenues during the forecast period.
The proclivity toward professional salon services is driven by the conscious choice to prevent potential irritation and infection risks. A growing number of beauty brands including start-ups are offering complementary products notably for the removal of lash extensions. Products such as lash extension-friendly oil-based cleansers, makeup removers, and eye creams have thus gained traction in recent years and is likely to offer value-grab opportunities to market players, observe the analysts at TMR.
Global Lash Extension Market: Segmentation
Lash Extension Market, by Type
- Mink
- Human Hair
- Silk
- Synthetic
Lash Extension Market, by Color
- Natural
- Colored
- Two-Tone
Lash Extension Market, by Length
- Up to 5mm
- 5mm – 10mm
- More than 10mm
Lash Extension Market, by Price
- Low
- Medium
- High
Lash Extension Market, by End-user
- Individual
- Commercial
- Beauty Salon
- Dermatology Clinic
- Others
Lash Extension Market, by Distribution Channel
- Online
- Company Owned Websites
- eCommerce Websites
- Offline
- Supermarket/Hypermarket
- Specialty Stores
- Others
Lash Extension Market, by Region
- North America
- Europe
- Asia Pacific (APAC)
- Middle East & Africa (MEA)
- South America
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SOURCE: Transparency Market Research
