Three bold snack-you-in-the-mouth flavors with 18g of plant-based protein

Lenny & Larry’s is getting salty with the launch of FITZELS™ — protein-packed pretzels. FITZELS™ is a convenient on-the-go source of plant-based protein for wherever your snacking desires take you. Whether fans are craving a bite-size crunchy snack or a meal, each 3 oz bag boasts 18g of protein for muscles, complex carbs for energy, and massive snack-you-in-the-mouth flavor. Be one of the first to dive into FITZELS™ now available online at Amazon, Walmart.com and with a 20% discount until March 15th at Lennylarry.com. They are also available at Sprouts Farmers Market in the Innovation Center.

What are FITZELS™? Simple. Fitness + Pretzels = FITZELS™. FITZELS™ are hearty, baked protein pretzels made from simple ingredients. Offered in three bold, curated flavors:

Pizza Palooza: Get saucy with our bold pizza flavors full of tomato, basil, and a hint of cheesiness.

Boujie Mustard: Get fancy with our peppery mustard seasoning that’s deliciously savory. Pinky’s up!

Everything Bagel: Inspired by your favorite bagel. Get everything you want — savory, salty and crunchy.

FITZELS™ stays true to Lenny & Larry’s brand commitment to crafting snacks that are Certified Vegan, and Non-GMO Project Verified, and contain no soy ingredients, high fructose corn syrup, or artificial sweeteners.

“Lenny and Larry are protein-powered and don’t believe you should ever compromise when it comes to fun or snacking,” says Lenny & Larry’s CEO, Jolie Weber. “They’ve inspired us to amp up our snacking game with the big flavors of convenient on-the-go FITZELS™.”

Known for their sweet, protein-packed bars and cookies, Lenny & Larry’s never want snacking to be boring. Snackers gotta snack and sometimes they need something salty, crunchy, and bold. Pretzels have graced snack bowls for years but never combined the punch of protein and flavor-packed by FITZELS™.

“Lenny & Larry’s have made it easy to both Eat the Protein And Keep it Tasty with their protein cookies and bars. The new FITZELS™ expands protein snacking occasions. They meet the growing demand for salty, crunchy, bold flavor with 18g of plant-based protein in a hearty 3 oz portion,” says Lenny & Larry’s SVP of Marketing and Innovation, Chris Cook. “Whether it’s a sweet treat post-dinner or a salty convenient snack on the go, Lenny & Larry’s line-up delivers protein-packed snacks for every craving.”

About Lenny & Larry’s
Lenny & Larry’s has been Baking it Better since 1993. We were founded by two bodybuilders who were tired of boring and tasteless protein bars. They revolutionized the snacking industry by amping up your favorite snacks with protein power and creating fan favorites like The Complete Cookie® and the Cookie-fied® Bar. Lenny & Larry’s satisfies fan cravings with a wide array of plant-based, nutritious snacks from cookies to bars to pretzels. Each is crafted according to Lenny and Larry’s high standards —Certified Vegan, and Non-GMO Project Verified, and contains no soy ingredients, high fructose corn syrup, artificial sweeteners, or sugar alcohols.   For more information, visit www.lennylarry.com.


SOURCE: Lenny and Larry’s


I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)

Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.

Related articles

Marriott International Reaches Milestone En Route to Net-Zero Goals!

  Marriott International, Inc. (Nasdaq: MAR) has verified its near and...

IKEA Recognized as One of Canada’s Greenest Employers for Prioritizing People and the Planet

  The home furnishing retailer is recognized for the 16th consecutive...

Steakholder Foods Announces ADS Ratio Adjustment

  Steakholder Foods Ltd. (Nasdaq: STKH), a leading innovator in 3D-printed...


  -- Recreational classes will be available to study wine,...
Betty Tűndik
Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.


Please enter your comment!
Please enter your name here