SadieB Unveils Exciting Nationwide Retail Debut with Target Partnership

 

The personal care brand debuts its haircare products on shelves less than two years after its launch

SadieB, the personal care brand on a mission to empower and uplift girls while supporting mental hygiene, announced today its first-ever retail partnership with Target, both online and in-stores, nationwide in over 500 locations. SadieB will be entering Target with its four haircare collections: The Go-Getter, The Adventurer, The Athlete, and The Creator. SadieB is the first haircare brand to enter Target stores targeting Gen Z girls specifically.

“Having our products at Target only two years after we initially launched our brand is just the beginning for SadieB,” said Sadie Bowler, Co-Founder of SadieB. “Target not only reaches our target demographic of girls but has such a massive scale that will also introduce SadieB to new audiences around the country. Our goal is to become the number one personal care brand for girls nationwide and this is a huge step in that direction and journey for SadieB.”

SadieB’s unique hair care collections feature carefully crafted shampoos and conditioners that are personalized for specific lifestyles and uphold SadieB’s commitment to being cruelty-free, gluten-free, and vegan, promoting natural care in its truest form. SadieB is Powered By Girls and strives to cater to every girl’s unique haircare requirements and preferences.

The eight hair products available at Target include four inclusive lines made for girls with all hair types:

  • The Go-Getter Grapefruit Floral Shampoo & Conditioner – A great everyday line that cleanses while lightly hydrating.
  • The Adventurer Citrus Peach Shampoo & Conditioner – Repair formula that deeply hydrates while keeping hair healthy in the sun. Ideal for damaged hair and the rigors of outdoor adventures.
  • The Athlete Vanilla Mint Shampoo & Conditioner – Lightly clarifying and texturizing with a long-lasting scent. Ideal for athletes needing all-day freshness and great for active braided styles. Keeps hair healthy in the sun and chlorine.
  • The Creator Berry Rose Shampoo & Conditioner is a color–safe formula that gently cleanses and smooths hair to leave it healthy and nourished. Ideal for girls who often color and heat style their hair.

In 2022, SadieB was created by two teenage sisters looking to change the way girls perceive themselves and approach personal care. Motivated by the discouraging messages seen on personal care products and unhealthy beauty standards, Sadie and Abby Bowler built a business to accomplish good by putting mental health at the forefront of the industry. SadieB takes an innovative approach to product creation that they call Girl Care – a combination of personal care and mental hygiene, focusing on functional benefits that encourage personal development and uplift girls at every touch point. As a public benefit corporation, the brand addresses the national mental health crisis among girls through its partnership with Girl Up and has an in-house certified therapist.

For more information, please visit https://sadieb.co/ and follow its Instagram at @sadieb.co.

About SadieB:

SadieB introduces Girl Care, a combination of personal care and daily mental hygiene. As a girl-owned brand, their mission is to create products from a girl’s perspective that meet the specific needs of girls striving for their goals. As an environmentally responsible brand, SadieB’s products are cruelty-free, gluten-free, vegan, and contained in 85% recycled bottles, with no sulfates, parabens, phthalates, dyes, or synthetic fragrances. SadieB is proudly partnered with Girl Up, a global movement working to advance girls’ skills, rights, and opportunities to be leaders.

About Target:

Minneapolis-based Target Corporation serves guests at nearly 2,000 stores and at Target.com, to help all families discover the joy of everyday life. Since 1946, Target has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the corporate website and press center.

 

 

 

SOURCE: SadieB




I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)


Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.

Related articles

Marriott International Reaches Milestone En Route to Net-Zero Goals!

  Marriott International, Inc. (Nasdaq: MAR) has verified its near and...

IKEA Recognized as One of Canada’s Greenest Employers for Prioritizing People and the Planet

  The home furnishing retailer is recognized for the 16th consecutive...

Steakholder Foods Announces ADS Ratio Adjustment

  Steakholder Foods Ltd. (Nasdaq: STKH), a leading innovator in 3D-printed...

INSTITUTE OF CULINARY EDUCATION LAUNCHES COURSES FOR PUBLIC IN LOS ANGELES

  -- Recreational classes will be available to study wine,...
Betty Tűndik
Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.

LEAVE A REPLY

Please enter your comment!
Please enter your name here