Travis Barker and Violife® Have One Message This New Year: “We’d Like to Buy You Breakfast”


Violife, the leading animal-free cheese brand in the world, is betting big on dairy-free cream cheese in 2024 with the launch of its Wiiildy Good Breakfast Club and a message to consumers: “I would like to buy you breakfast.”

With one-third of New Year’s resolutions aimed at improving diets yearly, Violife is committed to helping consumers stick to their animal-free resolutions, starting with breakfast. That’s why the brand is teaming up with Travis Barker, legendary drummer and producer of Blink 182 who is also a proud vegan, to buy consumers their first breakfast of the year: a bagel with the world’s tastiest dairy-free cream cheese. Hungry (or hungover) breakfast fans can visit the Violife Wiiildy Good Breakfast Club hub to snag free bagels and dairy-free cream cheese starting on January 1 to jump-start their plant-based New Year’s resolutions.

Wiiildy Good Breakfast Club is a digital one-stop-spot that caters to anyone seeking out plant-based breakfast and more without compromising on taste or quality. In addition to instructions for snagging free breakfast, the hub will feature New Year’s resolution inspiration as well as additional promotions and content all January long.

“The New Year offers the chance to shift your mindset, reset, and create better habits,” said Olga Osminkina-Jones, Violife’s Global President and Chief Growth Officer. “In the words of Travis Barker ‘our products are f*cking awesome’ (excuse my French), which is why we are inspiring better habits by offering animal-free bagels and Violife dairy-free Cream Cheese. You can stick to your plant-based, animal-free resolutions without compromising on taste.”

Violife’s month-long initiative to overhaul Americans’ breakfast begins on January 1st, 2024, and promotions will continue throughout the month. The brand is putting its dairy-free cream cheese where its mouth (and your mouth) is. Since Violife believes so strongly that their product will win over even the non-believer, they will be tempting consumers to try one of their animal-free cream cheese offerings for free on Instacart during January, only through Instacart (subject to availability, while supplies last, see for full terms). Keep an eye out on Violife’s Instagram for other exciting activations that celebrate its animal-free products at large, and cream cheese in particular as a crucial component to the most important meal of the day.

About Violife:
Violife is a leading brand dedicated to crafting delicious, high-quality 100% animal-free, plant-based alternatives to dairy products. Committed to innovation and taste, Violife’s range of animal-free cheeses and spreads offers a delectable experience without compromising taste or texture. With a mission to revolutionize the plant-based food industry, Violife continues to push boundaries and delight taste buds worldwide.


SOURCE: Violife

I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)

Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.

Related articles

Marriott International Reaches Milestone En Route to Net-Zero Goals!

  Marriott International, Inc. (Nasdaq: MAR) has verified its near and...

IKEA Recognized as One of Canada’s Greenest Employers for Prioritizing People and the Planet

  The home furnishing retailer is recognized for the 16th consecutive...

Steakholder Foods Announces ADS Ratio Adjustment

  Steakholder Foods Ltd. (Nasdaq: STKH), a leading innovator in 3D-printed...


  -- Recreational classes will be available to study wine,...
Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.


Please enter your comment!
Please enter your name here