America’s #1 Lip Gloss Brand* Continues to Redefine Affordable Beauty, Bringing Pro Accessibility through Digital and Makeup Innovations

NYX Professional Makeup, one of GenZ’s favorite and affordable beauty brands, has revealed its highly anticipated Spring 2024 Collection. The collection features innovative new offerings in the lip and color categories including Duck Plump Extreme Sensation Plumping Gloss, Fat Oil Slick Clicks, Pro Fix Stick Correcting Concealer, and Vivid Rich Mechanical Pencils.

As America’s #1 lip gloss brand,* NYX Professional Makeup continues to dominate the market with the debut of Duck Plump Extreme Sensation Plumping Gloss. Available in 18 shades, including transparent and highly pigmented shades, the gloss is uniquely formulated with spicy ginger oil that provides an instant and over-time plumping effect. The brand humorously cautions consumers that the plumping gloss may cause duck lips.

To celebrate the launch of Duck Plump, NYX Professional Makeup will release a series of immersive and interactive social and digital experiences over the course of the coming weeks.

Live now on Snapchat, Beauty Bestie is a new virtual makeup experience from NYX Professional Makeup that uses AR, AI, and gesture control to allow users to try on recommended makeup looks.

In a recently-announced partnership with Snapchat, NYX Professional Makeup has launched Beauty Bestie – a first-of-its-kind virtual makeup experience that uses AR, AI, and gesture control to allow users to try on various beauty looks, tailored to consumers’ individual tastes and desires. The more you interact, the more it learn what you like, making it that much more personal over time.

The innovative digital experience is designed to place professional makeup artist skills at consumers’ fingertips, making their beauty routine easier and empowering them to confidently create, save, and share looks with friends. Duck Plump Extreme Sensation Plumping Gloss, one of the brand’s newest innovations, will be available on Beauty Bestie starting December 1.

“Every year, we push the boundaries of entertainment and the experiences we offer our community,” said Yasmin Dastmalchi, General Manager of NYX Professional Makeup. “We are so excited to drop our latest digital and makeup innovations that include Beauty Bestie and a ‘What the Duck’ moment with our new plumping gloss, giving our audiences a new way of exploring makeup.”

Additional Spring 2024 offerings include:

  • Fat Oil Slick Clicks: A new take on NYX’s best-selling, viral Fat Oil. Infused with raspberry oil, avocado oil, and cloudberry oil, this vegan lip offering provides up to 12 hours of hydration in just one swipe.
  • Vivid Rich Mechanical Pencils: High-pigment, gem-toned mechanical eye pencils in 12 vivid matte, shimmer, and metallic shades.
  • Fix Sticks: Infused with hyaluronic acid for a creamy and moisturized application, this quick fix stick is available in 6 color correcting shades and 18 complexion shades. With long-lasting, 12-hour wear, go out in confidence with dark spots, redness, blemishes, and discoloration covered. Correct, conceal & brighten like a pro.

To shop the full collection, visit nyxcosmetics.com.

I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)

Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.

Related articles

KRISTIN ESS Launches Softening Collection for Lush Locks!

  The affordable luxury hair care brand launches four new...

Precision Fermentation Defined: A Unified Standard by PFA and FFE

  The Precision Fermentation Alliance (PFA) and FFE (Food Fermentation Europe) announced a...
Betty Tűndik
Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.


Please enter your comment!
Please enter your name here