America’s #1 Lip Gloss Brand* Continues to Redefine Affordable Beauty, Bringing Pro Accessibility through Digital and Makeup Innovations
NYX Professional Makeup, one of GenZ’s favorite and affordable beauty brands, has revealed its highly anticipated Spring 2024 Collection. The collection features innovative new offerings in the lip and color categories including Duck Plump Extreme Sensation Plumping Gloss, Fat Oil Slick Clicks, Pro Fix Stick Correcting Concealer, and Vivid Rich Mechanical Pencils.
As America’s #1 lip gloss brand,* NYX Professional Makeup continues to dominate the market with the debut of Duck Plump Extreme Sensation Plumping Gloss. Available in 18 shades, including transparent and highly pigmented shades, the gloss is uniquely formulated with spicy ginger oil that provides an instant and over-time plumping effect. The brand humorously cautions consumers that the plumping gloss may cause duck lips.
To celebrate the launch of Duck Plump, NYX Professional Makeup will release a series of immersive and interactive social and digital experiences over the course of the coming weeks.
In a recently-announced partnership with Snapchat, NYX Professional Makeup has launched Beauty Bestie – a first-of-its-kind virtual makeup experience that uses AR, AI, and gesture control to allow users to try on various beauty looks, tailored to consumers’ individual tastes and desires. The more you interact, the more it learn what you like, making it that much more personal over time.
The innovative digital experience is designed to place professional makeup artist skills at consumers’ fingertips, making their beauty routine easier and empowering them to confidently create, save, and share looks with friends. Duck Plump Extreme Sensation Plumping Gloss, one of the brand’s newest innovations, will be available on Beauty Bestie starting December 1.
“Every year, we push the boundaries of entertainment and the experiences we offer our community,” said Yasmin Dastmalchi, General Manager of NYX Professional Makeup. “We are so excited to drop our latest digital and makeup innovations that include Beauty Bestie and a ‘What the Duck’ moment with our new plumping gloss, giving our audiences a new way of exploring makeup.”
Additional Spring 2024 offerings include:
- Fat Oil Slick Clicks: A new take on NYX’s best-selling, viral Fat Oil. Infused with raspberry oil, avocado oil, and cloudberry oil, this vegan lip offering provides up to 12 hours of hydration in just one swipe.
- Vivid Rich Mechanical Pencils: High-pigment, gem-toned mechanical eye pencils in 12 vivid matte, shimmer, and metallic shades.
- Fix Sticks: Infused with hyaluronic acid for a creamy and moisturized application, this quick fix stick is available in 6 color correcting shades and 18 complexion shades. With long-lasting, 12-hour wear, go out in confidence with dark spots, redness, blemishes, and discoloration covered. Correct, conceal & brighten like a pro.
To shop the full collection, visit nyxcosmetics.com.
