The delicious new plant-based pepperoni topping will feature on the Big New Yorker Pizza, Beyond Pepperoni® Feast Pizza, and Beyond Pepperoni® Melt
Available at all Pizza Hut Delivery locations across the country, and arriving at Pizza Hut dine-in restaurants from January 2024, for a limited time
Pizza Hut and Beyond Meat, Inc., a leader in plant-based meat, today announced the launch of a delicious new Beyond Pepperoni® range in the UK. Designed to appeal to meat lovers, flexitarians, and vegetarians alike, the innovative plant-based pepperoni topping provides pizza fans with even more mouth-watering options. Featuring on the Big New Yorker and Beyond Pepperoni® Feast pizzas, as well as the Beyond Pepperoni® Melt, the tasty new range is now available at Pizza Hut Delivery locations nationwide, and will be rolling into all Pizza Hut restaurants across the UK from January 2024, for a limited time while supplies last.
The two iconic brands have come together once again to create a game-changing pizza topping that will delight a nation of pepperoni-loving Brits, especially Gen Z with 80%* of them reporting that they’d love to try a plant-based version. Designed to offer the same taste, texture, and flavor profile as traditional meat toppings, Beyond Pepperoni delivers that classic, mouth-watering pepperoni flavor, a meaty taste, and perfectly crispy edges. It’s the perfect option for those who want the juicy, meaty experience but with the added lifestyle and environmental benefits of plant-based protein.
The new Beyond Pepperoni menu items include:
- Big New Yorker: Pizza Hut’s biggest-ever pizza topped with plant-based Beyond Pepperoni and oozing cheese, this 16” masterpiece is cut into six extra-large foldable slices.
- Beyond Pepperoni Feast: Topped with plant-based Beyond Pepperoni, a burst of mixed peppers and mozzarella, this too-good-to-be-true pizza is available in all sizes and crusts.
- Beyond Pepperoni Melt: Loaded with plant-based Beyond Pepperoni, a medley of mixed peppers & mozzarella cheese, this mouth-watering Melt is served alongside a marinara sauce for the ultimate dipping experience. Take lunch to a new level for just £6.99.
Hazell White, Head of Brand & Innovation at Pizza Hut UK & Europe, said: “We’re so proud to be partnering with Beyond Meat again for the launch of our Beyond Pepperoni range. We’ve launched this in November so everyone can enjoy our great-tasting pizza over the festive period, whether that’s in our Melts or on our Big New Yorker.”
Hameed Jagani, Vice President of global Strategic Partnerships at Beyond Meat added: “With so many different tastes and dietary preferences, it can be difficult to find a satisfying and tasty pizza that suits everyone. With more and more British consumers looking to reduce their animal meat consumption, we’re thrilled to offer a delicious, innovative plant-based pizza topping that will delight meat lovers, flexitarians, and vegetarians alike. Our Beyond Pepperoni helps people continue to Eat What They Love™, without compromising on taste, a balanced lifestyle, or the environment.”
The new Beyond Pepperoni range is now available to order at Pizza Hut Deliveries across the UK and will be available across all dine-in Pizza Hut restaurants from January 2024 for a limited time. Championed with dairy-based cheese, pizzas are available with a plant-based cheese topping at no additional cost.
