A Paradigm Shift in Beauty: Rabanne Beauty Unveiled at Ulta Beauty, Igniting Empowerment and Self-Expression for the New Age
With a legacy spanning almost sixty years, Rabanne has never ceased to astound, captivating the world with its daring fashion and audacious fragrances. Now, a groundbreaking era in beauty emerges from the Maison, empowering the next generation with an unparalleled sense of self-expression. This remarkable beauty collection is now gracing the brand’s website and will soon exclusively light up select Ulta Beauty stores nationwide and Ulta.com in October. Crafted to shape a realm where nonconformists thrive, Rabanne Beauty becomes the muse for emerging creators, inspiring them to break creative barriers. From the heart of Paris to global stages, fashion to beauty, it resonates with those who embrace their true selves.
In tandem with this remarkable juncture, Rabanne Beauty welcomes Diane Kendal as its Creative Director. A luminary in the industry, Diane’s influence on beauty has graced the pages of prestigious publications for years. By infusing her wealth of expertise in fashion and beauty into this collaboration, Diane embraces the brand’s vision for a future that cherishes diverse self-expression and heightened creativity, encapsulated in her belief that “There’s no beauty, only beauties.” Diane will unfurl this novel collection at the brand’s SS24 runway extravaganza in Paris.
Every formula within Rabanne Beauty’s collection fuses unwavering high performance with vibrant color payoff and skin-nurturing ingredients. Drawing inspiration from fashion fabrics, the range introduces unexpected notes of sparkle, matte, gloss, and metallic finishes, all reimagined for the next wave of innovators. Each formula upholds Rabanne’s commitment to long-term sustainability, featuring products composed of up to 98% natural ingredients to enhance skin.
Exclusively accessible at Ulta Beauty, the sweeping Rabanne Beauty collection will take center stage within the retailer’s esteemed cosmetics lineup, encompassing prices from $20 to $40. As the go-to beauty hub for Generation Z, this leading beauty retailer bestows upon Rabanne Beauty access to this influential demographic and its engaged base of 41 million loyal members. This strategic partnership amplifies the brand’s existing fragrance offerings.
Maria Salcedo, Senior Vice President of Merchandising at Ulta Beauty, shares her excitement: “We’re overjoyed to unveil Rabanne Beauty within our prestige cosmetics selection. The exceptional packaging, innovative formulas, and bold, expressive pigments and shades will captivate our dedicated beauty enthusiasts. As the exclusive US retailer, we stand proud as a pivotal partner to this iconic brand, extending access and awareness as they embark on this new phase of growth. We eagerly await the opportunity to welcome new and loyal patrons to explore Rabanne Beauty at Ulta Beauty stores and ulta.com this fall.”
The launch of the makeup collection comes alive through a collaboration with celebrated photographer Stef Mitchell, who has captured a series of “Moods” designed to spark inspiration within the Rabanne community. These Moods epitomize diverse emotional expressions for every day. With this ingenious approach, Rabanne Beauty pioneers a fresh trajectory for beauty, with each product headlining a makeup Mood, boasting enchanting names like Silver Tears, Precious Diva, Moonlight Star, Rebel Red, Sapphire Queen, and Glam Rock.
A transformative vision of beauty has dawned. The power of untamed creativity radiates brighter than ever before. Brace yourself for an expedition into a new domain of confident self-expression. Crafted by Rabanne for the daring and audacious trailblazers forging a new dawn.