#Breaking: Actual Veggies® Soars to New Heights: Now Available Nationwide at Whole Foods Market Stores!


The Veggie-Packed Burger Brand Launches New Frozen Offerings Alongside a Brand Refresh

Actual Veggies®, the chef-crafted, veggie-packed burger brand made with wholesome plant-only ingredients and spices, is solidifying itself as a frontrunner in reshaping the plant-based protein industry. Building upon its impressive growth trajectory and brand refresh, Actual Veggies is announcing the launch of its latest frozen innovations—Black Bean Veggie Burger and Super Greens Veggie Burger—at select Whole Foods Market stores nationwide.

Actual Veggies was founded in 2020 and quickly gained traction when the brand appeared on QVC, resulting in an impressive sell-out of $75,000 worth of products in under eight minutes. The brand continued to grow its online presence and expanded into major chains, achieving over $1 million in revenue during its first year. Consistently doubling its revenue annually, Actual Veggies has caught the attention of notable investors raising $5 million in funding to date. Investors include Post Malone’s management venture capital firm Electric Feel Ventures, Big Idea Ventures, Vanterra, New Fare Partners, former Whole Foods Market Co-CEO Walter RobbHannah Bronfman, and professional soccer player Kieran Gibbs, among others.

Over the past year, there has been a decline in the popularity of imitation meats. Yet, Actual Veggies has achieved a remarkable 338.2% growth, establishing its position as one of the leading brands in the frozen and refrigerated plant-based meat burgers category in the Natural Channel¹. The brand’s impressive growth and strong investor support have paved the way for significant advancements, including venturing into the freezer category, unveiling a brand refresh, and expanding distribution into Whole Foods Market. With this new retail launch, Actual Veggies products are now available in over 2,600 doors.

“The speed at which our brand has grown is truly remarkable, and we couldn’t be more thrilled with the level of excitement surrounding Actual Veggies,” said Hailey Swartz, Co-Founder of Actual Veggies. “Three years ago, we had an idea with big dreams. With the support of our consumers and investors, we are eager to continue leading the charge in redefining the plant-based protein industry, offering clean-ingredient, veggie-packed burgers.”

Actual Veggies also announced refreshed packaging and new product names across its entire line, as well as a revitalized logo. The brand’s new boxes with four conveniently wrapped patties will be available at Whole Foods Market stores in the freezer aisle. The eye-catching, colorful new packaging highlights the main ingredient and flavor profile of each burger. Consumers can still find Actual Veggies’ products in a two-pack tray at select retailers in the refrigerated section.

“Our nationwide launch at Whole Foods Market stores is a significant milestone in our journey and an integral part of Actual Veggies‘ mission,” said Jason Rosenbaum, Co-Founder of Actual Veggies. “It’s incredible to see how these burgers have soared in popularity, even amidst a downturn in the plant-based category. By making our veggie burgers available to a wider audience, we take an exciting step forward in our goal of offering more nutritious and flavorful burger options that incorporate fresh farm-grown vegetables.”

Actual Veggies’ new 4-pack of veggie burgers will be available in the freezer aisle at select Whole Foods Market stores nationwide. Consumers can still find its other products in a two-pack tray at select retailers in its refrigerated section. For more information, visit actualve\ggies.com or follow along on Instagram @actualveggies.

About Actual Veggies
Founded in 2020 by Hailey Swartz and Jason RosenbaumActual Veggies is redefining the plant-based protein industry with its line of clean, veggie-packed burgers. These chef-crafted veggie burger patties are made with only fresh, actual vegetables, grains, and a signature spice blend. Each patty’s vibrant color is indicative of the vegetables used in each burger. Find Actual Veggies products in retail locations including Kroger, Wegmans, The Fresh Market, online at Hungryroot, ButcherBox, Purple Carrot, Imperfect Foods, Misfits Market, and restaurants such as Delilah, PLNT Burger, and the Met, to name a few. For more information on Actual Veggies, visit www.actualveggies.com or follow along on Instagram @actualveggies.

  1. SPINS Data, Latest 12 Months Ending 06/18/23

SOURCE: Actual Veggies

I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)

Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.

Related articles

Steakholder Foods Announces ADS Ratio Adjustment

  Steakholder Foods Ltd. (Nasdaq: STKH), a leading innovator in 3D-printed...


  -- Recreational classes will be available to study wine,...

Elevate Your Entertainment: Discover the New Moto G Power 5G and Moto G 5G

  Introducing the latest additions to Motorola's esteemed Moto G...
Betty Tűndik
Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.


Please enter your comment!
Please enter your name here