Unveiling the Top Vegan Beauty Brands Dominating Social Media


Exciting findings emerge as research delves into the realm of conscious beauty, unveiling the top vegan beauty brands making waves across social media platforms.

Conducted by Easy Vegan Recipes, the study meticulously analyzed various factors to pinpoint the most sought-after vegan beauty brands currently captivating social media audiences. The criteria encompassed followers, likes, views, comments, shares, and overall engagement on both Instagram and TikTok. With each category awarded a score out of 10, the brands received a comprehensive overall score of 100, unveiling the true social media favorites.

Ranking the most popular vegan beauty brands on social media, the data showcases the leading contenders:

  1. Florence By Mills – With an impressive score of 70.1, Florence By Mills secured the top spot. Founded by Millie Bobby Brown in 2019, the brand has garnered an extensive following on both Instagram and TikTok, showcasing remarkable engagement rates.
  2. Rare Beauty – Owned by Selena Gomez and established in 2019, Rare Beauty claimed the second position with a score of 61.0. The brand’s compelling content and widespread appeal have resulted in a substantial fan base across platforms.
  3. R.E.M. Beauty – Ariana Grande’s ethical and sustainable brand, R.E.M. Beauty, achieved a score of 49.5, landing in third place. Its values and authenticity have resonated with audiences, leading to significant TikTok engagement.
  4. ELF Cosmetics – A well-established name in the makeup industry, ELF Cosmetics earned the fourth spot with a score of 35.1. Boasting the highest number of Instagram followers on the list, ELF Cosmetics maintains a strong presence across social media.
  5. Haus Labs – Lady Gaga’s brand, Haus Labs, secured the fifth position with a score of 26.9. Being the first significant beauty line to launch exclusively on Amazon has contributed to its popularity, and it has garnered impressive TikTok engagement.
  6. Truly Beauty – Coming in at number six, Truly Beauty captivated audiences with vibrant products and viral videos, earning a score of 25.2. Its how-to videos on TikTok have garnered significant attention.
  7. Milk Makeup – With a score of 18.0, Milk Makeup ranked as the seventh-most popular vegan beauty brand. Despite a smaller TikTok following, its on-the-go-focused products have resonated with busy lifestyles.
  8. Mecca Max – Despite having the lowest number of followers, Mecca Max secured the eighth spot with a score of 8.7. Its higher TikTok comments rate indicates strong engagement.
  9. Beauty Bay – The online superstore Beauty Bay claimed the ninth position, earning a score of 7.7. The brand’s cruelty-free practices and own-brand collection have garnered a loyal following.
  10. Pacifica Beauty – Pacifica Beauty rounded off the list with a score of 7.1, focusing on conscious beauty, educational content, and how-to videos to engage its combined TikTok and Instagram audience.

The research underscores the importance of online presence for beauty brands, with many benefiting from recognizable founders and celebrities with substantial followings. As consumers become more conscious, these vegan beauty brands have successfully tapped into social media to build dedicated communities around their products.

I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)

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Betty Tűndik
Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.


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