Exciting findings emerge as research delves into the realm of conscious beauty, unveiling the top vegan beauty brands making waves across social media platforms.
Conducted by Easy Vegan Recipes, the study meticulously analyzed various factors to pinpoint the most sought-after vegan beauty brands currently captivating social media audiences. The criteria encompassed followers, likes, views, comments, shares, and overall engagement on both Instagram and TikTok. With each category awarded a score out of 10, the brands received a comprehensive overall score of 100, unveiling the true social media favorites.
Ranking the most popular vegan beauty brands on social media, the data showcases the leading contenders:
- Florence By Mills – With an impressive score of 70.1, Florence By Mills secured the top spot. Founded by Millie Bobby Brown in 2019, the brand has garnered an extensive following on both Instagram and TikTok, showcasing remarkable engagement rates.
- Rare Beauty – Owned by Selena Gomez and established in 2019, Rare Beauty claimed the second position with a score of 61.0. The brand’s compelling content and widespread appeal have resulted in a substantial fan base across platforms.
- R.E.M. Beauty – Ariana Grande’s ethical and sustainable brand, R.E.M. Beauty, achieved a score of 49.5, landing in third place. Its values and authenticity have resonated with audiences, leading to significant TikTok engagement.
- ELF Cosmetics – A well-established name in the makeup industry, ELF Cosmetics earned the fourth spot with a score of 35.1. Boasting the highest number of Instagram followers on the list, ELF Cosmetics maintains a strong presence across social media.
- Haus Labs – Lady Gaga’s brand, Haus Labs, secured the fifth position with a score of 26.9. Being the first significant beauty line to launch exclusively on Amazon has contributed to its popularity, and it has garnered impressive TikTok engagement.
- Truly Beauty – Coming in at number six, Truly Beauty captivated audiences with vibrant products and viral videos, earning a score of 25.2. Its how-to videos on TikTok have garnered significant attention.
- Milk Makeup – With a score of 18.0, Milk Makeup ranked as the seventh-most popular vegan beauty brand. Despite a smaller TikTok following, its on-the-go-focused products have resonated with busy lifestyles.
- Mecca Max – Despite having the lowest number of followers, Mecca Max secured the eighth spot with a score of 8.7. Its higher TikTok comments rate indicates strong engagement.
- Beauty Bay – The online superstore Beauty Bay claimed the ninth position, earning a score of 7.7. The brand’s cruelty-free practices and own-brand collection have garnered a loyal following.
- Pacifica Beauty – Pacifica Beauty rounded off the list with a score of 7.1, focusing on conscious beauty, educational content, and how-to videos to engage its combined TikTok and Instagram audience.
The research underscores the importance of online presence for beauty brands, with many benefiting from recognizable founders and celebrities with substantial followings. As consumers become more conscious, these vegan beauty brands have successfully tapped into social media to build dedicated communities around their products.
