- Hawaii takes the lead as the most vegan-obsessed state.
- Oregon and New York are also among the states that are interested in the vegan diet.
- Quinoa, Jackfruit, and Edamame are the most popular meat-free sources of protein.
Hawaii, Oregon, and New York are the most vegan-obsessed states in America.
Research conducted by health and fitness experts at Total Shape used Google search data to examine the search volume of vegan-related search terms per 100K residents in each state in America over the past 12 months. The study also analyzed each state’s favorite source of vegan protein.
The research revealed that Hawaii is the state most interested in a plant-based diet. Over the past 12 months, over 1.7K vegan-related searches were made per 100K Hawaiin residents. The most popular search term amongst Hawaii’s population was “Vegan,” followed by “Vegan Restaurants”, which have 12.1K searches and 9.9K searches, respectively.
The most popular natural source of protein for those who are on a plant-based diet in Hawaii is Jackfruit. Surprisingly, Jackfruit only offers 2.8g of protein per cup, however, it is popular due to its similar texture to pulled pork, an excellent gateway for those who want to try a vegan diet.
The second most vegan-obsessed state is Oregon, with a search volume of 1.5K vegan-related search terms per 100K residents. Oregon is known for its fresh fruits, especially blueberries and huckleberries, as well as its hazelnuts, which are prominent in a vegan diet.
Quinoa and Jackfruit are the joint most popular vegan protein source in Oregon. Quinoa is a great source of protein, offering 8g of protein per 100g. Though this may not be as high compared to processed plant-based proteins, Quinoa offers all essential amino acids, as well as fiber, which explains why it is so popular.
New York is the third most vegan-obsessed state, with 1.3K vegan-related searches per 100K residents. Similarly to Oregon, Quinoa and Jackfruit are the most popular vegan sources of protein in New York. Chia seeds are also another popular option for protein in New York, providing 17g per 100g serving.
Surprisingly, California does not rank at number one but instead ranks fourth, with just over 1,000 searches per 100K residents. California has a huge vegan following, especially as it has nearly 8,000 vegan restaurants, however, it still failed to rank at number one.
A spokesperson from Total Shape commented on the research, “It may come as a surprise that Hawaii is the most vegan-obsessed state in America, as it is well known for its fresh fish and often referred to as a ‘Fisherman’s paradise.”
“Furthermore, a vegan lifestyle is more attainable today because products are more readily available, and people now choose to opt for a balanced diet that does not consist of animal products.”
The most popular plant-based protein sources in America
|
Position |
Protein Source |
US Search Volume |
Global Search Volume |
|
1 |
Quinoa |
324,000 |
1,740,000 |
|
2 |
Jackfruit |
258,000 |
920,000 |
|
3 |
Edamame |
236,000 |
965,000 |
|
4 |
Chia Seeds |
203,000 |
876,000 |
|
5 |
Tofu |
180,000 |
1,100,000 |
|
6 |
Spirulina |
147,000 |
774,000 |
|
7 |
Lentils |
146,000 |
395,000 |
|
8 |
Tempeh |
107,000 |
396,000 |
|
9 |
Chickpeas |
89,000 |
296,000 |
|
10 |
Seitan |
87,000 |
404,000 |
The most vegan-obsessed states, based on average searches in each state over the last 12 months
|
State |
Population |
‘Vegan’ |
‘Vegan Foods’ |
Vegan Recipes |
Vegan Restaurants |
Searches per 100k |
Rank |
|
Hawaii |
1,420,491 |
12,100 |
2,400 |
390 |
9,900 |
1,745 |
1 |
|
Oregon |
4,190,713 |
33,100 |
8,100 |
1,000 |
22,200 |
1,537 |
2 |
|
New York |
19,542,209 |
165,000 |
22,200 |
3,600 |
74,000 |
1,355 |
3 |
|
California |
39,557,045 |
201,000 |
49,500 |
8,100 |
165,000 |
1,071 |
4 |
|
Nevada |
3,034,392 |
14,800 |
4,400 |
590 |
12,100 |
1,051 |
5 |
|
Colorado |
5,695,564 |
22,200 |
5,400 |
1,300 |
27,100 |
983 |
6 |
|
Washington |
7,614,893 |
33,100 |
6,600 |
1,600 |
33,100 |
977 |
7 |
|
Vermont |
626,299 |
2,400 |
320 |
140 |
1,900 |
760 |
8 |
|
Massachusetts |
6,902,149 |
22,200 |
3,600 |
1,600 |
22,200 |
719 |
9 |
|
Arizona |
7,171,646 |
22,200 |
5,400 |
1,300 |
22,200 |
713 |
10 |
|
Florida |
21,670,000 |
60,500 |
14,800 |
4,400 |
74,000 |
709 |
11 |
|
New Jersey |
8,908,520 |
27,100 |
5,400 |
1,600 |
22,200 |
632 |
12 |
|
Utah |
3,161,105 |
8,100 |
1,900 |
590 |
8,100 |
591 |
13 |
|
Illinois |
12,741,080 |
33,100 |
6,600 |
2,400 |
33,100 |
590 |
14 |
|
Texas |
29,145,505 |
74,000 |
18,100 |
4,400 |
74,000 |
585 |
15 |
|
Maryland |
6,042,718 |
14,800 |
2,900 |
1,300 |
14,800 |
559 |
16 |
|
Maine |
1,338,404 |
3,600 |
590 |
260 |
2,900 |
549 |
17 |
|
Georgia |
10,519,475 |
22,200 |
5,400 |
1,900 |
27,100 |
538 |
18 |
|
Rhode Island |
1,057,315 |
2,400 |
590 |
210 |
2,400 |
530 |
19 |
|
Virginia |
8,517,685 |
18,100 |
3,600 |
1,600 |
18,100 |
486 |
20 |
|
New Mexico |
2,095,428 |
4,400 |
880 |
320 |
4,400 |
477 |
21 |
|
North Carolina |
10,383,620 |
18,100 |
4,400 |
1,900 |
22,200 |
449 |
22 |
|
Pennsylvania |
12,807,060 |
27,100 |
5,400 |
1,900 |
|