The most Vegan obsessed states in America and their favorite sources of protein, according to Google

 

  • Hawaii takes the lead as the most vegan-obsessed state. 
  • Oregon and New York are also among the states that are interested in the vegan diet.  
  • Quinoa, Jackfruit, and Edamame are the most popular meat-free sources of protein. 

 

Hawaii, Oregon, and New York are the most vegan-obsessed states in America. 

Research conducted by health and fitness experts at Total Shape used Google search data to examine the search volume of vegan-related search terms per 100K residents in each state in America over the past 12 months. The study also analyzed each state’s favorite source of vegan protein. 

The research revealed that Hawaii is the state most interested in a plant-based diet. Over the past 12 months, over 1.7K vegan-related searches were made per 100K Hawaiin residents. The most popular search term amongst Hawaii’s population was “Vegan,” followed by “Vegan Restaurants”, which have 12.1K searches and 9.9K searches, respectively.  

The most popular natural source of protein for those who are on a plant-based diet in Hawaii is Jackfruit. Surprisingly, Jackfruit only offers 2.8g of protein per cup, however, it is popular due to its similar texture to pulled pork, an excellent gateway for those who want to try a vegan diet.  

The second most vegan-obsessed state is Oregon, with a search volume of 1.5K vegan-related search terms per 100K residents. Oregon is known for its fresh fruits, especially blueberries and huckleberries, as well as its hazelnuts, which are prominent in a vegan diet.  

Quinoa and Jackfruit are the joint most popular vegan protein source in Oregon. Quinoa is a great source of protein, offering 8g of protein per 100g. Though this may not be as high compared to processed plant-based proteins, Quinoa offers all essential amino acids, as well as fiber, which explains why it is so popular. 

New York is the third most vegan-obsessed state, with 1.3K vegan-related searches per 100K residents. Similarly to Oregon, Quinoa and Jackfruit are the most popular vegan sources of protein in New York. Chia seeds are also another popular option for protein in New York, providing 17g per 100g serving.  

Surprisingly, California does not rank at number one but instead ranks fourth, with just over 1,000 searches per 100K residents. California has a huge vegan following, especially as it has nearly 8,000 vegan restaurants, however, it still failed to rank at number one. 

A spokesperson from Total Shape commented on the research, “It may come as a surprise that Hawaii is the most vegan-obsessed state in America, as it is well known for its fresh fish and often referred to as a ‘Fisherman’s paradise.” 

“Furthermore, a vegan lifestyle is more attainable today because products are more readily available, and people now choose to opt for a balanced diet that does not consist of animal products.” 

 

The most vegan-obsessed states, based on average searches in each state over the last 12 months 

 

 

 

 

 

 

 

State 

 

 

 

 

Population 

 

 

 

 

‘Vegan’ 

 

 

 

 

‘Vegan Foods’  

 

 

 

 

Vegan Recipes 

 

 

 

 

Vegan Restaurants 

 

 

 

 

Searches per 100k 

 

 

 

 

Rank 

 

 

 

 

Hawaii 

 

 

1,420,491  

 

 

 12,100  

 

 

 2,400  

 

 

 390  

 

 

 9,900  

 

 

 1,745  

 

 

 1  

 

 

 

 

Oregon 

 

 

4,190,713  

 

 

 33,100  

 

 

 8,100  

 

 

 1,000  

 

 

 22,200  

 

 

 1,537  

 

 

 2  

 

 

 

 

New York 

 

 

19,542,209  

 

 

 165,000  

 

 

 22,200  

 

 

 3,600  

 

 

 74,000  

 

 

 1,355  

 

 

 3  

 

 

 

 

California 

 

 

39,557,045  

 

 

 201,000  

 

 

 49,500  

 

 

 8,100  

 

 

 165,000  

 

 

 1,071  

 

 

 4  

 

 

 

 

Nevada 

 

 

3,034,392  

 

 

 14,800  

 

 

 4,400  

 

 

 590  

 

 

 12,100  

 

 

 1,051  

 

 

 5  

 

 

 

 

Colorado 

 

 

5,695,564  

 

 

 22,200  

 

 

 5,400  

 

 

 1,300  

 

 

 27,100  

 

 

 983  

 

 

 6  

 

 

 

 

Washington 

 

 

7,614,893  

 

 

 33,100  

 

 

 6,600  

 

 

 1,600  

 

 

 33,100  

 

 

 977  

 

 

 7  

 

 

 

 

Vermont 

 

 

626,299  

 

 

 2,400  

 

 

 320  

 

 

 140  

 

 

 1,900  

 

 

 760  

 

 

 8  

 

 

 

 

Massachusetts 

 

 

6,902,149  

 

 

 22,200  

 

 

 3,600  

 

 

 1,600  

 

 

 22,200  

 

 

 719  

 

 

 9  

 

 

 

 

Arizona 

 

 

7,171,646  

 

 

 22,200  

 

 

 5,400  

 

 

 1,300  

 

 

 22,200  

 

 

 713  

 

 

 10  

 

 

 

 

Florida 

 

 

21,670,000  

 

 

 60,500  

 

 

 14,800  

 

 

 4,400  

 

 

 74,000  

 

 

 709  

 

 

 11  

 

 

 

 

New Jersey 

 

 

8,908,520  

 

 

 27,100  

 

 

 5,400  

 

 

 1,600  

 

 

 22,200  

 

 

 632  

 

 

 12  

 

 

 

 

Utah 

 

 

3,161,105  

 

 

 8,100  

 

 

 1,900  

 

 

 590  

 

 

 8,100  

 

 

 591  

 

 

 13  

 

 

 

 

Illinois 

 

 

12,741,080  

 

 

 33,100  

 

 

 6,600  

 

 

 2,400  

 

 

 33,100  

 

 

 590  

 

 

 14  

 

 

 

 

Texas 

 

 

29,145,505  

 

 

 74,000  

 

 

 18,100  

 

 

 4,400  

 

 

 74,000  

 

 

 585  

 

 

 15  

 

 

 

 

Maryland 

 

 

6,042,718  

 

 

 14,800  

 

 

 2,900  

 

 

 1,300  

 

 

 14,800  

 

 

 559  

 

 

 16  

 

 

 

 

Maine 

 

 

1,338,404  

 

 

 3,600  

 

 

 590  

 

 

 260  

 

 

 2,900  

 

 

 549  

 

 

 17  

 

 

 

 

Georgia 

 

 

10,519,475  

 

 

 22,200  

 

 

 5,400  

 

 

 1,900  

 

 

 27,100  

 

 

 538  

 

 

 18  

 

 

 

 

Rhode Island 

 

 

1,057,315  

 

 

 2,400  

 

 

 590  

 

 

 210  

 

 

 2,400  

 

 

 530  

 

 

 19  

 

 

 

 

Virginia 

 

 

8,517,685  

 

 

 18,100  

 

 

 3,600  

 

 

 1,600  

 

 

 18,100  

 

 

 486  

 

 

 20  

 

 

 

 

New Mexico 

 

 

2,095,428  

 

 

 4,400  

 

 

 880  

 

 

 320  

 

 

 4,400  

 

 

 477  

 

 

 21  

 

 

 

 

North Carolina 

 

 

10,383,620  

 

 

 18,100  

 

 

 4,400  

 

 

 1,900  

 

 

 22,200  

 

 

 449  

 

 

 22  

 

 

 

 

Pennsylvania 

 

 

12,807,060  

 

 

 27,100  

 

 

 5,400  

 

 

 1,900  

 

 

 22,200  

 

 

 442  

 

 

 23  

 

 

 

 

Connecticut 

 

 

3,572,665  

 

 

 6,600  

 

 

 1,300  

 

 

 720  

 

 

 6,600  

 

 

 426  

 

 

 24  

 

 

 

 

Delaware 

 

 

967,171  

 

 

 1,600  

 

 

 390  

 

 

 170  

 

 

 1,900  

 

 

 420  

 

 

 25  

 

 

 

 

New Hampshire 

 

 

1,356,458  

 

 

 2,400  

 

 

 480  

 

 

 320  

 

 

 2,400  

 

 

 413  

 

 

 26  

 

 

 

 

Minnesota 

 

 

5,611,179  

 

 

 9,900  

 

 

 2,400  

 

 

 880  

 

 

 9,900  

 

 

 411  

 

 

 27  

 

 

 

 

Michigan 

 

 

9,995,915  

 

 

 14,800  

 

 

 3,600  

 

 

 1,600  

 

 

 18,100  

 

 

 381  

 

 

 28  

 

 

 

 

Tennessee 

 

 

6,770,010  

 

 

 9,900  

 

 

 2,400  

 

 

 1,000  

 

 

 12,100  

 

 

 375  

 

 

 29  

 

 

 

 

Montana 

 

 

1,062,305  

 

 

 1,600  

 

 

 320  

 

 

 170  

 

 

 1,600  

 

 

 347  

 

 

 30  

 

 

 

 

Wyoming 

 

 

577,737  

 

 

 880