GNC Launches PRIME® Energy Drinks To Refuel Consumers with Next-Level Energy


New product drop builds out GNC’s energy portfolio comprised of convenient on-the-go options

When PRIME® Hydration launched at GNC in January 2022 it was an immediate smash hit, helping consumers rehydrate with great taste, bold flavors, and a powerful energy boost to refresh, replenish, and refuel. And now, PRIME, a brand that mirrors GNC’s dedication to great-tasting, efficacious products, has released a new product line – PRIME Energy. Packed with ingredients to support next-level energy, these on-the-go beverages are vegan-friendly, contain zero sugars, 200mg Caffeine, 300mg Electrolytes, and only 10 calories, and are available in more than 2,000 stores and online at

“The demand we’ve seen with the original PRIME® Hydration beverages created an opportunity to expand their presence within GNC to satisfy consumer demand,” said Kevin Maloberti, VP, of Merchandising, GNC. “These sought-after drinks are made with high-quality ingredients consumers can feel good about consuming. And these five thirst-quenching flavors will deliver both great taste and a boost of energy when consumers need it most.”

The new line of PRIME Energy drinks at GNC are available in mouthwatering flavors including Lemon Lime, Orange Mango, Tropical Punch, Blue Raspberry, and Strawberry Watermelon.

“PRIME was created to provide consumers with the perfect boost for every endeavor, and our newest energy drinks do that and more,” said Logan Paul, PRIME Co-Founder. “GNC and PRIME take pride in delivering high-quality products that are effective, healthy, and delicious. This launch is the next iteration of our successful partnership with GNC, and we are excited to continue our work together to grow PRIME’s dedicated and loyal customer base.”

To learn more, please visit

About GNC
GNC is a leading global health and wellness brand that provides high-quality, science-based products and solutions consumers need to live mighty, live fit, and Live Well.

The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce, and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has a worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio.

About PRIME®
Founded in 2022 by entrepreneurs and influencers, Logan Paul and KSI, PRIME is a global lifestyle beverage brand focused on providing better fuel for any endeavor. PRIME offers their highly coveted flagship product, PRIME Hydration, on-the-go PRIME Hydration+ Sticks, and a new PRIME Energy beverage. Please visit for additional information and follow PRIME on InstagramFacebook, and Twitter.





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Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.