BURGER KING® LAUNCHES NEW ‘BAKON KING’ RANGE TAKING ITS PLANT-BASED MENU TO THE NEXT LEVEL

The iconic Bacon King range is back from January 4th, featuring a plant-based twist. The new lineup takes the Burger King® plant-based menu to the next level, introducing the fully certified Vegan Royale Bakon King packed full of crispy vegan Bakon and vegan Cheeze.

This epic new range has something for everyone, as back by popular demand the meaty Bacon King will also be hitting menus nationwide, with a Plant-Based Bakon King available for the first time, offering customers a plant-based choice.

In a big step for quick-service restaurants across the UK, from 4th January, Burger King® will be offering plant-based add-ons so customers can enjoy the plant-based menu their way, making this the ultimate ‘Have it Your Way’ launch. Following successful trials during the meat-free takeovers in Leicester Square and Bristol, guests will be able to personalize any plant-based burger supplied by The Vegetarian Butcher with add-ons supplied by Violife vegan Cheeeze or La Vie Bakon – the best in the market when it comes to plant-based ingredients**.

What’s more, Burger King® app users will have the chance to get a sneak preview before the burgers arrive in restaurants, with a buy-one-get-one-free offer* on the Vegan Royale Bakon King and the Plant-Based Bakon King single running between 31st December – 3rd January.

Katie Evans, from Burger King® UK, said: “We’re incredibly proud of our new menu additions and confident that our customers will enjoy the new plant-based bacon and cheese as much as we have in taste tests! The extension of our plant-based offer reflects our ongoing commitment to serve a diverse and innovative range of products, whilst aiming to reach a 50% meat-free menu by 2030.”

Romain Jolivet from La Vie said: “We are very happy to be partnering with Burger King to introduce our multi-awarded plant-based bacon La Vie™. Thanks to the open-mindedness and leadership of Burger King millions of consumers will be able to try our next generation of plant-based bacon.

Simon Lawrence, from Violife Professional, commented: “Whether flexitarian or vegan, we’re delighted that people looking for plant-based options will now be able to enjoy a melting slice of Violife’s plant-based cheese alternative when visiting their local Burger King.

Dawn Carr, from PETA, commented: “PETA is delighted to support Burger King® in the launch of its sensational new Vegan Royale Bakon King burger as part of the Bakon King range.”

The Bakon King range is subject to availability. Available at participating restaurants only. TM & © 2023 Burger King Corporation. Used under license. All rights reserved.

The Burger King Bakon King range will be exclusively available in the Burger King app from 31st December 2022 – 3rd January 2023 before being available in participating restaurants from 4th January 2023.

** This includes the Plant-Based Whopper®, Vegan Royale, Plant-Based Bakon King, and Vegan Royale Bakon King burger.

*** The buy-one-get-one-free deal on the Plant-Based Bakon King is available via the Burger King® app and is not valid in conjunction with any other offer. One offer per transaction. Valid only in the UK. Subject to availability. Offer valid at participating restaurants only. Not valid at Burger King® motorway service locations, airports train stations, and holiday parks. © 2023 Burger King® Europe GmbH. All rights reserved.

 

ABOUT BURGER KING® UK BAKON KING RANGE

Bakon King range (price dependent on restaurant location)

  • Plant-Based Bakon King (Single) – RRP £6.69 – £7.49

  • Plant-Based Bakon King (Double) – RRP £7.69 – £8.49

  • Vegan Royale Bakon King – RRP £6.69 – £7.49

The Vegan Royale Bakon King

The Vegan Royale Bakon King oozes with flavor, featuring our famous Vegan Royale patty nestled in a soft sesame bun, topped with sizzling vegan Bakon, two slices of smooth vegan Cheeze, and drizzled with egg-free mayo and ketchup. It’s 100% tasty, and 100% Vegan.

The Plant-Based Bakon King (Single or Double)

The Plant-Based Bakon King Single boasts a flame-grilled Plant-based Whopper® patty in our classic Whopper® bun, layered with slices of vegan Cheeze and strips of vegan Bakon, topped with egg-free mayo and ketchup. Also available as a Double burger for extra plant-based flavor.

Bacon King’s range of meat alternatives (price dependent on restaurant location)

  • Bacon King (Single) – RRP £6.69 – £7.49

  • Bacon King (Double) – RRP £7.69 – £8.49

  • Chicken Royale Bacon King – RRP £6.69 – £7.49

The Chicken Royale Bacon King

The Chicken Royale Bakon King features a meaty twist on its vegan equivalent. A soft bun houses a mouth-watering Royale patty, bacon slices, and cheese, topped with creamy mayo and tomato ketchup.

The Bacon King (Single or Double)

Dive into our juicy, flame-grilled Whopper® patty sandwiched in a toasted sesame bun, layered with strips of crispy bacon, and smooth cheese slices, and topped with ketchup and mayo. Now that’s a Burger King® Burger.

ABOUT BURGER KING® UK

Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world.  In November 2017 Bridgepoint reached an agreement with Burger King Europe GmbH, an affiliate of Restaurant Brands International Inc (RBI), to become the UK master franchisee of Burger King®, with exclusive rights to the brand in the UK. As a result, a new entity was created, BURGER KING® UK. To learn more about the BURGER KING® in the UK please visit www.burgerking.co.uk style=”font-size:12pt;font-family: “Flame Sans”; color: RGB (0,0,0);background-color: transparent;font-variant-numeric: normal; font-variant-east-Asian: normal;vertical-align: baseline;white-space:pre-wrap”> or follow us on Facebook, Instagram, and Twitter.

The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX, NYSE: QSR), one of the world’s largest quick-service restaurant companies with more than $35 billion in system-wide sales and over 29,000 restaurants in more than 100 countries.

 

 

 

Source: Good Relations



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