Fresh Cravings Launches Dips & Sips Wine Wednesday Series with Sommelier Sarah Tracey’s Fall and Holiday Pairings


Wine expert transforms wine and cheese parties by pairing Fresh Cravings Dips with suggested sips and easy-to-recreate entertaining themes

Fresh Cravings, the family-owned, Arizona-based snacking brand known for its chilled salsas, hummus, plant-based and creamy dips, has teamed up with leading sommelier and lifestyle expert Sarah Tracey to create a series called Dips & Sips Wine Wednesday. Aimed at reinventing wine and cheese parties, the four-part series runs Oct. 12 to Dec. 7, and focuses on simplistic recipes, easy dip pairings, and suggested wines. Sarah and Fresh Cravings invite snackers to #SipWithUs from the comfort of their homes or to find ‘crave goodness’ inspiration for their holiday menu and party planning.

Each Dips & Sips Wine Wednesday video will be unveiled on Fresh Cravings’ (@FreshCravingsSalsa) and Sarah Tracey’s (@TheLushLife) Instagram pages at 8 p.m. EST / 5 p.m. PST on Oct. 12 and 26, Nov. 9, and Dec. 7. Shopping lists will be posted a few days prior to both platforms for those who would like to follow along and #SipWithUs.

Planned themes include:

  • Oct. 12: On Wednesdays, We Drink Pink
    Appetizers to pair with Rosé—no longer just a ‘Summer Water’ wine

  • Oct. 26: Wine & Spooky Charcuterie
    Halloween-themed dip pairings with spooky decor

  • Nov. 9: Dips, Sips & Literature
    Book picks for a cozy winter day, to accompany your drink and dip pairings, and recipes to elevate your book club gatherings

  • Dec 7: Progressive Pairings with Red and White Wines for the Holiday Season
    How to mix both types of varietals with snacks for various types of holiday parties

As the busy holiday season approaches, and with home entertaining continuing to be a trend, this Dips & Sips campaign aims to please tastebuds, impress your guests, and make menu planning a snap. With the expert advice from Sommelier Sarah Tracey, those of legal drinking age are invited to learn how to pair any of the brand’s elevated dips alongside her suggested hand-picked wines.

Sarah Tracey, the founder of The Lush Life, is certified by the Court of Master Sommeliers and has taught more than 400 wine classes. She runs wine programs at Michelin-star New York City restaurants and travels the world visiting wine regions across the globe. She shares her experiences and expert opinions with a global audience and is also well-known for pioneering the #YouCanSipWithUs hashtag, promoting wine accessibility and inclusivity for broader audiences, and teaching the best ways to pair them with foods.

“When I entertain at home, I’m always looking for ways to impress my friends with fresh, creative bites I can pair with wine. My favorite hack is finding great products with high-quality ingredients at my local grocer, and then creating simple, elevated ways to serve them,” said Sommelier Sarah Tracey. “The less time I spend in the kitchen, the more time I get to spend with my guests, and the versatility of Fresh Cravings’ awesome array of flavors makes them total crowd-pleasers. I’m excited to show off how pairing these dips and wine is such a fun, new, and unexpected way to entertain this season.”

“Dips & Sips is our way of showing our customers unique ways to integrate Fresh Cravings into any occasion, whether snacking at home or gathering with friends and family” said Chief Marketing Officer of FoodStory Brands Jay Whitney. “Sommelier Sarah Tracey brings the credibility and brilliant pairings to help us transform your ‘wine and cheese’ night into ‘Dips & Sips’ night. We are excited to share this fun content with our fans, from our family to theirs.”

Fresh Cravings’ products can be found throughout the country in the produce and deli departments at stores such as Walmart, Publix, Kroger, and Kroger banners, select Safeway divisions, Jewel Osco, and more. To find Fresh Cravings near you, visit

About Fresh Cravings®: At Fresh Cravings, we believe snacking should begin with high-quality ingredients and bold flavors worth celebrating. That is why we create elevated recipes for authentic-tasting chilled salsas and flavor-filled hummus, along with unique plant-based vegan dips and veggie-packed creamy dips that are sure to satisfy any craving. As the fastest-growing brand of hummus, Fresh Cravings surpassed 40 other brands, in the past year, to become the 4th largest hummus brand in the US. It is the only hummus on the market made with Chilean Extra Virgin Olive Oil, which gives it a smooth taste and texture. Our refrigerated salsas are a vibrant alternative to the soft, dull blends of jarred salsa and are made with vine-ripened tomatoes and crisp vegetables. Fresh Cravings Creamy Dips are a fresh take on traditional recipes thanks to new, unique flavor experiences created with a variety of vibrant vegetables and spices. Fresh Cravings Plant-Based Dips uses cashews and a variety of spices to offer reimagined vegan options of traditional dairy-based dips. Our dips consistently outperform the competition, on purchase intent and preference, in double-blind sensory testing. Fresh Cravings is part of FoodStory Brands, a family-owned Arizona-based company, which searches the world to bring thoughtfully curated and affordably priced food and beverage products to your table. For more information on Fresh Cravings visit: or @FreshCravingsSalsa Facebook and Instagram.



SOURCE: Fresh Cravings

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Betty Tűndik
Betty Tűndik
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