IPSY Names Madelaine Petsch as Latest Glam Bag X Celebrity Curator

 

Riverdale Actress Teams Up With IPSY for the Sixth Edition of Glam Bag X

IPSY, a BFA (Beauty For All) Industries brand, today announced the launch of Glam Bag X Madelaine Petsch. The sixth edition of IPSY’s Glam Bag X features a total of eight full-size products from coveted brands such as Tarte, Iconic London, Saint Jane, and Sunday Riley curated by Madelaine Petsch.

Even with a can’t-stop-won’t-stop schedule that takes Madelaine from airports and auditions, she always carves out moments for “me time.” The actress brings this notion of self-care to life through her edition of the Glam Bag X. This follows the previous, highly-coveted Glam Bag X collaborations from Khloe KardashianHuda Kattan, and most recently, Addison Rae.

“For those who know me, know how important self-care is to me. No matter where my career takes me, my beauty routine comes with me,” said Madelaine Petsch. “I am so excited to partner with IPSY to share many of the products that I use to look after my skin while on the go, and those that help me get glam before filming or attending award shows (I like to do my own makeup!). Eating plant-based has always been important to me, so I made sure that all products in my Glam Bag X are cruelty-free, and even included some of my favorite vegan products!”

Glam Bag X Madelaine Petsch will contain a total of eight full-size products worth up to $500 for just $55. Five of the products are tailored to individual preferences via IPSY’s proprietary machine learning technology, IPSY MATCH, and three can be chosen from a personalized assortment.

“We are so excited to collaborate with Madelaine Petsch on the sixth edition of our Glam Bag X program,” said Emine ErSelcuk, SVP of Merchandising at IPSY. “Madelaine has this impeccable blend of wit, humor, and self-confidence that just completely draws you in. She is incredibly beloved by our IPSY community and she brought such a wonderfully  fresh perspective that made her collection fun and vibrant yet elevated and aspirational.”

Glam Bag X is currently available as a quarterly upgrade for Glam Bag and Glam Bag Plus members and ships every three months. The Glam Bag X Madelaine Petsch collection drops on May 1st, and members can reserve their spots for this limited-edition run at ipsy.com/glambagx.

 

 

SOURCE: IPSY




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