mCaffeine becomes World’s largest single ingredient D2C personal care brand, with a valuation at 1000 CR post 240 CR Series Cfund raise


India’s first and largest caffeine infused personal care brand aims to put vegan and cruelty-free products on global shelves by expanding its international footprint in 2022

 Mumbai-based Pep Technologies Pvt. Ltd., which owns mCaffeine (India’s largest caffeine-infused personal care brand), announced today that it has raised 240 CR in its Series C financing round. This new round of investment, which was led by Paragon Partners with participation from Singularity Growth Opportunities Fund, Sharrp Ventures, and existing investors Amicus Capital Partners and RPSG Capital Ventures, now values the start-up at 1000 CR – making mCaffeine the highest valued D2C single ingredient beauty brand in the world.

The brand further announced its foray into global markets. The brand is soon going to expand its footprint in about 12 countries across the globe with GCC – Middle East countries Saudi Arabia and the United Arab Emirates and eventually expanding tQatarBahrainOman, and Kuwait. The brand also has plans to be present in parts of Europe and the United States.

Commenting on the recent developments, Tarun Sharma, CEO, and Co-Founder, mCaffeine mentions, “The recent fundraiser will enable us to scale up our R&D capabilities while we strengthen our brand awareness, and fortify our marketing and distribution efforts (both online and offline) across geographies. Plans are to absorb/acquire small brands from the beauty industry (across the globe) using mCaffeine framework to strengthen our efforts. Our Indian-origin homegrown products are all set to mark their presence across the globe. The products that are Cruelty-free, Vegan, SLS & Paraben free have been accepted in diverse climatic conditions. As the brand will expand deeper into these geographies, the products will be built and formulated specifically to these regions and needs of the consumers in these countries.”

About mCaffeine:

Launched in 2016, co-founded by Mr. Tarun SharmaVikas LachhwaniVaishali GuptaMohit Jain, and Saurabh Singhal. The brand is focused on the millennial lifestyle with mass premium offerings. mCaffeine products are best sellers amongst multiple categories on Amazon and Nykaa. mCaffeine currently is present in 4 major categories – Face Care, Hair Care, Body Care, and Lip Care. They are also present in more than 5000 offline stores across India and have expanded globally to 3 countries.


SOURCE: mCaffeine

I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)

Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.

Related articles

Steakholder Foods Announces ADS Ratio Adjustment

  Steakholder Foods Ltd. (Nasdaq: STKH), a leading innovator in 3D-printed...


  -- Recreational classes will be available to study wine,...

Elevate Your Entertainment: Discover the New Moto G Power 5G and Moto G 5G

  Introducing the latest additions to Motorola's esteemed Moto G...
Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.


Please enter your comment!
Please enter your name here