SimplyProtein® Announces Latest Funding Round as it Continues North American Expansion

 

Growth capital set to accelerate distribution, along with investments in marketing and innovation

Heading into its 20th year, the SimplyProtein® brand has its sights on 2022 being its most transformative yet as it continues to expand in the North American market. In November 2021, Wellness Natural Inc., the parent company of the SimplyProtein brand, raised $8.5M in a Series B funding round. This round is focused exclusively on growth capital to accelerate distribution gains in the US and Canada, scale eCommerce, increase investments in marketing programs and bring new product innovations to market.

“Plant-based protein continues to skyrocket in popularity with consumers,” said Wellness Natural Inc. CEO Michael Lines. “For the SimplyProtein team, both our short-term and long-term goal is using our scale and straightforward approach to healthy snacking to reach communities and individuals who are often overlooked by the health and wellness CPG industry. We have some ambitious growth goals and the first step to achieving them is continuing to build a solid distribution foundation, allowing SimplyProtein products to be easily accessible across North America.”

Distribution Gains & Scaling eCommerce
To meet consumers where they are at in terms of their ever-evolving shopping and purchasing behaviors, the SimplyProtein team is intentionally taking a multi-channel approach to its distribution. Distribution with key retailers continues to expand in the US, with SimplyProtein products now available at 400+ Meijer stores,  and the Northeast, San Diego, and Los Angeles Costco regions. Having seen a +268% compounded growth rate in the last 2 years, eCommerce remains a critical growth channel for the SimplyProtein brand as it continues to invest in digital shopping through partnerships with online retailers such as Amazon and through its own direct-to-consumer platform.

Investment in Leadership and Marketing
Building out the SimplyProtein leadership team in the US market has also been a critical step over the past year, with seasoned hires driving recent distribution gains and evolving the brand’s approach to marketing. In mid-to-late 2021, SimplyProtein hired Steve Shaffer as the company’s new Chief Customer Officer overseeing all sales along with Bethany Pfohl as the new Vice President of Marketing. Both bring a wealth of experience in the health and wellness food category to the SimplyProtein team with Steve previously working with brands such as Nutiva, Miyoko’s, and good culture and Bethany previously working with brands such as Kashi, Clif Bar, and Noosa yogurt.

Product Innovation
The SimplyProtein team believes protein isn’t just for athletes – it’s for everyone and anybody. This core value informs the brand’s current product portfolio and new product innovations, including the all-new plant-based Keto Energy Bites, an easy snacking option with a sweet and decadent flavor. The Keto Energy Bites are Keto Certified by Paleo Foundation, contain 2g of sugar, 13g of plant-based fats, and 10g of plant-based protein, is gluten-free and Non-GMO Project Verified. They are available in two flavors: Chocolate Coconut and Peanut Butter Chocolate. The SimplyProtein team will be exhibiting at the upcoming Natural Product Expo West in Anaheim, Calif., where attendees can sample the Keto Energy Bites along with the brand’s signature crispy Snack Bars.

About SimplyProtein®
The SimplyProtein team believes the path to wellness is individual. Our passion is creating a wide range of snacks with plant-based energy, providing the fuel for individuals to live life on their own terms. The SimplyProtein brand got its start in 2002 in health food stores throughout Toronto, Canada, and is now owned and operated by Wellness Natural Inc. and available throughout North America. All SimplyProtein products are made with at least 10g of plant-based protein, feature less than 3g of sugar, are gluten-free, and are Non-GMO Product Verified. To learn more, visit simplyprotein.com@SimplyProtein on Instagram and @SimplyProteinUSA on Facebook.

 

SOURCE: Wellness Natural Inc.




I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)


Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.

Subscribe

Related articles

Ultra Running Champion Dylan Bowman partners with Goldwin

  Dylan Bowman, Red Bull athlete and multi-time ultra trail running champion,...

HISTORIC CHINA GLOBAL PROTEIN INNOVATION EVENT

  Development and Prospects of the Global and China Cultivated...

CELEBRITY’S SOUL FOOD EXPANDS TO MEMPHIS, RED CARPET GRAND OPENING ON OCTOBER 5TH

  Celebrity's Soul Food®, the country's fastest-growing soul food chain,...

CBD and THC fans invited to make history at seltzer brand’s Minneapolis launch

  A CBD and THC seltzer brand is inviting Minneapolis locals...
Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

VEGAN WORLD

FREE
VIEW