Sale Process Announced for Assets of BH Cosmetics

 

Hilco Streambank Managing Sale Process for Intellectual Property

Bids Due February 11, 2022

BH Cosmetics announced that the United States Bankruptcy Court for the District of Delaware (the “Bankruptcy Court”) has approved the sale process for its intellectual property, inventory, furniture, fixtures and equipment, unexpired contracts, and related tangible assets. BH Cosmetics is a leader in the color cosmetics and brush space, bringing cruelty-free, vegan, clean, colorful, and unique styles to the market.

The assets include internationally registered trademarks, domain names, a customer database of approximately 700,000 opt-in customer email addresses and more than 150,000 U.S.-based SMS text numbers, and social media accounts with a global audience of more than 6.5 million followers, as well as current inventory.

Bids for the assets are due February 11, 2022, at 12:00 p.m. Eastern, and an auction will be held on February 15, 2022, at 10:00 a.m. Eastern.

BH Cosmetics has agreed with RBI Acquisition Holdings, LLC to sell the intellectual property and certain inventory for $4,300,000, subject to adjustments as described in the asset purchase agreement. The agreement is subject to higher or otherwise better offers through an auction process.

Chief Restructuring Officer and Co-Chief Executive Officer Spencer Ware stated, “The agreement with RBI Acquisition Holdings, LLC puts us on track to achieving maximum value for our creditors and stakeholders while allowing for flexibility throughout the sale process.”

Hilco Streambank Executive Vice President David Peress commented, “BH Cosmetics is known throughout the industry as having successfully activated a young and economically powerful audience.” Peress continued, “As legacy cosmetics companies struggle to diversify and reach underserved segments of the market, the acquisition of the BH Cosmetics brand, which has meaningfully reached U.S. and European markets through both direct-to-consumer and wholesale channels, presents an exceptional opportunity to grow within the industry.”

 

SOURCE: Hilco Streambank

 




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