Bright, modern, and colorful design captures the brand’s mission to make soda both fun and smart choice with ingredients that benefit the brain-gut connection and offer functional benefits with every sip
HERE Originals reintroduces its groundbreaking prebiotic soda, VINA. Reformulated with an essential, proprietary blend of prebiotics, trace minerals, plant fibers, and organic ingredients, VINA is expertly crafted to directly benefit the brain-gut connection. On a mission to recalibrate the soda category and functional cold box with a smarter choice, VINA unveils a line-up of flavors that taste great, are delightfully effervescent and are expertly formulated to be both fun and smart to drink.
The revamped brand identity and packaging design follow a period of a strategic repositioning of VINA’s functional benefits centered on the brain-gut connection. As functional soda becomes a fast-growing subcategory of the greater functional beverage space, the demand for healthier soda alternatives has rapidly increased. VINA’s unique formula that prioritizes brain and gut performance will invigorate consumer demand and add incremental value to this exciting new category with multifunctional benefits to both mind and body.
“Historically, soda hasn’t been considered a healthy choice, packed with sugars and toxins, despite the fun nature of the flavorful beverage. We saw a need to preserve what we all love about soda while completely reconstructing it to be both a naturally delicious and smart choice,” said Founder and CEO, Alex Matthews. “We challenged ourselves to cram what we call ‘The Smarts’ (plant fiber, trace minerals, prebiotics) into our formula for unprecedented functionality and of course, quality taste.”
Connected by millions of nerves and chemicals called neurotransmitters, the brain and gut are a package deal. Operating in a symbiotic relationship, when one is in distress, the other suffers. And, when one is balanced and thriving, the other reaps the rewards. VINA’s formula and ingredient selection are designed to address not one or the other in isolation, but both for optimal wellness.
According to VINA’s Chief Smarts Officer and mind-body expert, Dr. Cynthia Kerson, “The neurotransmitters bidirectionally linked between the brain and gut impact the very core of emotional wellbeing. Stress and anxiety in the mind caused by anything from external factors to deficiencies from essential nutrients can make their way down to the gut and lead to issues ranging from mild discomfort to GI tract issues. Alternatively, serotonin (the stuff that keeps our spirits high) is largely produced in the gut by millions of microbes in a healthy digestive ecosystem. VINA is ‘smart’ because it’s both multifaceted and hyperfunctional as it addresses mind-body wellness at its very core.”
VINA aims to delight both the pop purist and the functional beverage drinker with both taste and nutritional benefits. Crisp, fruity, and crafted with an undertone of citrus to keep things balanced and bright, VINA comes in five flavors: Ginger Fizz, Cherry Pop, Grapefruit, Lime Lemon, and Pomegranate. All blends are 5g of sugar or less, 25 calories or less, certified USDA Organic, gluten-free, vegan, and made with all-natural ingredients.
VINA is the second beverage line out of HERE Originals, following De La Calle, a spin on the Mexican fermented pineapple beverage Tepache that won Best New Products and Best Packaging Design from BevNet’s Best of 2021 Awards.