spot_img

Nitches Collections in collaboration with influencers like John Lewis, the BadAss Vegan

 

Nitches Inc., (NICH) (the “Company”) a designer and manufacturer of high-end clothing and accessories, today announced the creation of two luxury capsule collections with celebrities and influencers that will be available later this month. Nitches collaborated with Nick Cooper, superstar vocal coach from American Idol, and John Lewis, the BadAss Vegan, to create iconic streetwear collections featuring high-end hoodies, hats, and more. Only 200-300 items will be made, ensuring exclusivity for their most dedicated fans.

Capsule collections began in the 1970s and are experiencing a resurgence from Gen Z and millennial buyers looking for one-of-a-kind items. According to a recent survey by Boston Consulting Group (BCG) and Altagamma on true-luxury buyers, four trends will drive demand from young consumers – the luxury of athleisure wear, celebrity influence on purchases, social media engagement, and online sales.

“Nitches will attract buyers who are always on-trend, worship pop culture, and use fashion to make a statement,” said John Morgan, Nitches’ CEO. “Our sustainable clothing will be sold on our online store and marketed on social media, including big-name stars sporting the latest looks from our celebrity collaborators.”

Nitches works one-on-one with celebrities from design concept through final manufacturing to deliver select, superior quality products that reflect the personalities’ unique brands. The celebrities’ help market the products to their fanbase on their own media platforms versus spending excessive amounts on advertising.

“Other luxury brands spend excessive amounts of money hiring celebrity spokespeople to represent their brands in glossy advertising campaigns,” said Morgan. “At Nitches, profits are split with the entertainers to encourage as much free promotion on social media and beyond as possible. Plus, the stars have access to our top designers and truly exceptional manufacturing. It’s a win-win for everyone”

Because the products are limited edition, Nitches created its own authentication technology. To validate legitimacy and protect the celebrities’ intellectual property, a unique QR code is sewn into each item, which the buyer can later use to register the product with Nitches database. In addition, an NFT (non-fungible token) is also created for each product allowing to protect it from data counterfeiting. An NFT QR code allows buyers to share their unique digital assets in the metaverse.

 

SOURCE: Nitches




I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)


Your support is vital and is helping me share the collected information with thousands of readers and viewers. I try to deliver exclusive stories and relevant content in a challenging commercial environment. Your contribution helps me to cover the costs that my service requires. Please consider contributing (no matter how small) to keep the information flowing so you can remain informed and have life changing interviews and stories to share.

spot_img

Subscribe

Related articles

GUUD Modern Muesli Launches Functional Cereal Line

New ‘Fuel’ Products Take Breakfast to the Next Level GUUD,...

Yoga guru offers free guided meditation for World Meditation Day

  Available online for participants across the globe, or in-person...

Fleur & Bee Releases Beginner-Friendly Retinol Moisturizer

Clean skincare brand Fleur & Bee officially debuts its...

REVOLUTION BEAUTY EXPANDS INTO SELECT WALGREENS STORES AND ONLINE NATIONWIDE

  Revolution Beauty Expands Retail Footprint, Launching a Makeup Revolution...
spot_img
Betty Tűndikhttps://vegnew.world
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.

LEAVE A REPLY

Please enter your comment!
Please enter your name here