Green Giant® Announced as Marketing Partner for 2018 Campaign
Green Giant® announced today that the brand will introduce a moustache to its iconic logo as a part of its partnership with the Movember Foundation, a program that raises funds and awareness for prostate cancer, testicular cancer, mental health and suicide prevention. In addition to sporting a new moustache on the Green Giant logo, the 55-foot tall Jolly Green Giant statue in Blue Earth, Minnesota will debut a moustache on Movember 1. The statue’s impressive moustache is expected to weigh in at 15 pounds and measure over 4 feet long. Given the size, it would take an average man eight years to grow a moustache of equivalent length.
“Family has always been at the heart of the Green Giant brand,” said Jordan Greenberg, Vice President & General Manager, Green Giant. “Partnering with the Movember Foundation to leverage the Green Giant’s likeness to support young men feels like a natural fit. We hope that the Green Giant’s new moustache inspires awareness around The Movember Foundation’s mission and men’s health issues.”
Green Giant is the first marketing partner to be revealed during this year’s Movember Foundation initiative. Each week, the Green Giant logo will feature a stylish new moustache across all social platforms. The brand will also be using its highly coveted billboard space in New York’s Times Square to showcase the Green Giant’s new look throughout the month of Movember and will provide a monetary donation to support the organization.
Consumers can join the Green Giant in supporting the Movember Foundation by growing a moustache, moving and getting active, hosting an event, or by making a donation, all of which spark conversations and raise vital funds and awareness for men’s health. For more information about the Movember Foundation, please visit:
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