Boo Oh- A New Name In Luxury Pet Accessories -Launches E-commerce Site


Boo Oh, a new lifestyle brand for pets and their owners, announces the launch of and debuts a line of pet accessories created to elevate everyday moments. Boo Oh’s patent-pending designs speak to consumers who appreciate style, quality materials and attention to detail in their wardrobes, homes, and accessories they use while on the go with their furry companions. The brand’s founder, Jay Sae Jung Oh, an artist and industrial designer by trade, brings a fresh point of view into the ever-growing market of pet products. The company is named Boo Oh in honor of her own pet, a French bulldog named Boo. The brand’s debut collection features the Lumi Leash and Collar, the Ray Harness, and the Toto Bag.

The Lumi collection, made from 100 percent vegetable-dyed Italian Buttero leather, is for those who appreciate handcrafted objects made of the finest materials. Combining utility and comfort with a truly modern aesthetic, the Lumi features a unique ring handle, constructed of lightweight aluminum and treated with an anodization process.

The Ray Harness is a utility patent-pending design that turns leash and harness into one distinct product. Made from a single piece of padded interwoven synthetic silk fiber rope and a series of Buttero leather details, the product allows owners to seamlessly attach and detach their pet’s harness. Presented in an array of modern hues, the Ray is perfect for owners who appreciate a contemporary, sporty look.

The Toto Bag, constructed of a single piece of fine grain leather, can be used to store essentials while out with your pet. The Toto is designed to integrate onto the Lumi Leash or Ray Harness and is available in a rich palette, allowing customers to customize their own combination of products and colors.

“As a first-time pet owner, I sought to find beautifully designed accessories that reflect my personal style and needs. When my search fell short, I felt inspired to create my own,” explains Oh. “Drawing on my years in product design, I created Boo Oh’s debut collections using only the finest materials, assembling each product entirely by hand; I hope customers and their pets, will love them as much as I do.”

I want to grow my online platform to create awareness about ethical consumerism, environmentalism, and the plant-based lifestyle. My main mission is to share information that empowers people to make better choices and create a VEG NEW WORLD :)

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Betty Tűndik
Betty Tűndik
Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.