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Getty Images Launches AI Tool to Transform Search for Media Publishers

 

 

NEW YORK, Aug. 2, 2018  — Getty Images, a world leader in visual communications, today announced the release of Panels by Getty Images, a powerful new artificial intelligence tool for media publishers that recommends the best visual content to accompany a news article. Panels by Getty Images uses customizable filters and a self-improving algorithm that learns how an editor selects Getty Images’ content, enabling it to better optimize the results over time.

Developed in partnership with cloud-based image optimization platform Vizual.AI, Panels by Getty Images­ is available to Getty Images Premium Access subscribers. The tool draws on Getty Images’ extensive creative and editorial content, providing media editors with a customizable research assistant to help them summarize articles and easily match it to the best visual content. By using the power of AI to automate steps in their research workflow, publishers can create better stories, more quickly with the visual content that will drive user engagement.

“In today’s digital world, publishers are under constant pressure to tell the latest story and compete for consumer attention,” said Getty Images Senior Vice President of Data and Insights Andrew Hamilton. “At the same time, we know how important compelling imagery is to creating online engagement. Panels by Getty Images meets both of these challenges for our customers using the power of artificial intelligence.”

“We know how important quality content is to publishers and we are excited to launch this new AI tool that allows media publishers to discover stunning visual content with the immediacy that the current landscape requires,” said CEO of Vizual.AI Doug Boccia.

ESI Media Managing Editor Doug Wills said: “We are delighted that Getty Images has involved us in the development of Panels by Getty Images. It makes absolute sense to combine developing AI technology to save time and present editors with a curated set of picture options.”

As the world continues to embrace the power of imagery as a communication tool, Getty Images is focused on employing technology that makes it easier for content creators to find the visuals they need.  Under the leadership of Hamilton, who joined the organization in 2016, Getty Images has developed a growing set of visual science products that reflects the company’s commitment to innovation and experimentation in solving problems for customers and partners.

Additionally, Hamilton’s team is working to develop new AI models that can be delivered through Getty Images’ API and built into its products, including visual styles and authenticity scoring. In April, Getty Images partnered with Cortex, an artificial intelligence platform for creatives that recommends the best Getty Images content for social media campaigns.

For more information visit: https://panels.gettyimages.com/

SOURCE: press.gettyimages.com

 




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Hi everyone! Nice to e-meet you! Here are a few things you should know about me. I am a conscientious, open-minded, adaptable to new experiences, and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance, and Accountancy. Through my studies, I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management, and store management skills to my experience throughout my career. Throughout my career, I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when I and my husband started a business with an online/organic webshop & healthy lifestyle consultancy. I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgment or negative reactions, this is thanked my knowledge in holistic therapies and the naturopathy courses I've followed. I cannot leave for my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma. Thanks to all my experiences I've decided to venture into publishing and writing, while also continuing to learn many new things daily. I hope you enjoy reading my hand-picked news and check back for my weekly articles.